Family Strategy Lab
The Family Strategy Lab is an initiative of SDA Bocconi School of Management, developed in partnership with Diamond Tower Family Strategy by BNP Paribas, dedicated to the study of the dynamics that shape the continuity, governance, and development of family businesses.
Mission
Through applied research, empirical analyses, and the development of proprietary frameworks, the Lab generates actionable knowledge and insights on family wealth. Its mission is to deepen the understanding of the strategic challenges faced by entrepreneurial families, including the alignment between family and business, the design of sustainable family governance models, and the engagement of future generations.
Target Audience
The Family Strategy Lab is designed for:
- Entrepreneurial families;
- Next-generation family members involved in succession and leadership development processes;
- Advisors, professionals, and stakeholders operating within the family business ecosystem.
Through its research and knowledge-sharing activities, the Lab aims to foster an entrepreneurial culture focused on creating intergenerational value and ensuring the long-term sustainability of family wealth in its broadest sense.
Activities
The Family Strategy Lab's activities are structured around four main pillars:
- Research & Monitoring
Monitoring the evolution of entrepreneurial families by identifying emerging trends, strategic priorities, and new challenges related to family wealth management.
- Applied Research
Developing applied research through the analysis of business and family cases, with the aim of identifying replicable models, best practices, and key success factors.
- Framework & Assessment Development
Designing and refining proprietary analytical frameworks to interpret the strategic dynamics of entrepreneurial families and support the definition of family priorities aligned with business objectives.
- Thought Leadership & Knowledge Sharing
Producing research reports, publications, and events to foster debate and disseminate knowledge on family governance and next-generation development in support of long-term family continuity.
Proprietary Framework
The Family Strategy Lab has developed a proprietary framework that views family strategy as an integrated system built around three interdependent dimensions.
Family Legacy
The set of values, identity, entrepreneurial history, and long-term vision that defines the family's legacy.
Family Governance
The rules, governance bodies, and decision-making processes that regulate the relationship between family, ownership, and business, fostering cohesion, alignment, and high-quality decision-making.
Family Future
The family's ability to prepare future generations, develop future leaders, and ensure entrepreneurial continuity over time.
The framework is grounded in an extensive review of the international academic literature and is continuously validated through empirical research and the analysis of leading family business cases, with the objective of identifying the models and practices that best support the sustainability and continuity of entrepreneurial families.
Founding member
