The Sport Knowledge Center Faculty organizes and supports events for the diffusion and development of knowledge.
Sport Knowledge Center
- Diploma Programs in Sports and Major Events Management (Josoor / SDA Bocconi) - October 2020
- Interview “Scuola e sport per promuovere la cultura manageriale sportiva in ambito internazionale” - July 2018, (Sport Business Management)
- Business Talk sul tema ‘Vincere ma non solo’ – December 2018, (organized by Manpower Group)
- Basketball revolution: le nuove sfide manageriali del basket italiano - November 2018, (organized by Bocconi Sport Students)
- Sport Mega Trends: new business, new tech – October 2018, (organized by Festival dello Sport di Trento)
- Performance Tech: materiali e metodologie a servizio dei record – October 2018, (organized by Festival dello Sport di Trento)
- Segreti e bugie del calcio mercato – March 2018, (organized by EGEA)
- The Future of HR in Football: Chelsea FC – FC Internazionale - March 2017, (organized by MBA Football Club)
- Financial Fair play and football game system: a regulatory, comparative and perspectival analysis - June 2017, (organized by Sport Knowledge Center)
- The evolution of Motorsport: between marketing, communication and social networks - November 2017, (organized by Bocconi Sport Students)
- Beyond the limits - The key to Success - November 2017, (organized by Bocconi Sport Students)
- Sky Basket - Basketball, TV rights and the statistical revolution of sport - November 2017, (organized by Bocconi Sport Students)
- Sport promotes social inclusion, permits people to feel better, makes welfare sustainable - 30 November 2017, (organized by Bocconi University)
- The Value of the UEFA Champions League Final: Bringing stakeholders to the ultimate stage - May 2016, (organized by Sport Knowledge Center)
The conference named «The Value of the UEFA Champions League Final: Bringing stakeholders to the ultimate stage» was conducted in May 2016 when the Champions League Final took place in Milan. The workshop sought to explore and discuss the behind the scenes issues of the most viewed sports event in world. The event was attended by more than 1000 participants and the trophy itself was exhibited in Bocconi University for three days. - Rome 2024: Planning for Sustainability and Legacies - 25 February 2016, (organized by Sport Knowledge Center)
- The managerial challenges of the Italian and international Basket - March 2015, (organized by Sport Knowledge Center)
- UEFA Financial Fair Play: opportunities to change the European football system? - April 2015, (organized by Sport Knowledge Center)
- UEFA Financial Fair Play: how the football system is evolving - September 2015, (organized by Sport Knowledge Center)
- Sport Method and Wellness: the voice of people, companies and institutions - October 2015, (organized by Sport Knowledge Center)
Publications
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The main publications of the Sport Knowledge Center.
- Ruta, C.D. (2018) “Vincere, ma non solo” di Javier Zanetti. postfazione. Mondadori.
- Ruta, C.D. and Sala, I. (2016). “People Management in Sport Organizations”. In “Human Resource Management in Mission Driven Organizations: Lessons in HRM for Managing People in a Values-Driven Company”. Edited by Brewster, C. and Cerdin, J.L., Pearson FT Press. (978-0134097732)
- Holt, R. and Ruta, C.D. (Eds) (2015). The Routledge Handbook of Sport and Legacy: meeting the challenge of major sports events. Routledge.
- Ruta, C.D. (2015). “A strategic and pluralistic approach to planning legacy: the case of the Giro d’Italia”. In “The Routledge Handbook of Sport and Legacy: Meeting the Challenge of Major Sport Events” edited by Holt, R. and Ruta, C.D., Routledge, Sport and Leisure studies. (ISBN 978-0-415-67581-9).
- Ruta, C.D. and Manzoni, B. (2015). “City Capacity Building: Preparing to Exploit the Legacy of a Large-Scale Sports Event. The Case of Valencia and the 2007 America’s Cup”. In “The Routledge Handbook of Sport and Legacy: Meeting the Challenge of Major Sport Events” edited by Holt, R. and Ruta, C.D., Routledge, Sport and Leisure studies. (ISBN 978-0-415-67581-9).
- Ruta, C.D. and Sala, I. (2015). “Allenare Leader Responsabili”. In Magni, M. and Pennarola, F. (Eds), “Responsible Leadership: creare benessere, sviluppo e performance a lungo termine”, Egea, Milano.
- Draebye, M. (2014). “Strategic Management of Football Organisations”. In “Football Management”, UEFA, 2014.
- Guenzi, P. and Ruta, C.D. (2013). Leading Teams: Tools and Techniques on Successful Team Leadership from Sports World. Wiley, London.
- Peterson, D. and Ruta, C.D. (2013). Per me… numero 1. Aneddoti sportive (e non) per allenarsi da leader. Egea, Milano.
- Imperatori, B. and Ruta, C.D. (2013). "The integration of online and face-to-face social networking: the need for managerial reconfiguration. The Fubles.com experience", in Olivas-Lujan M.R. and Bondarouk T. (Eds.), “Social Media in Human Resource Management”, Emerald, pp. 181-200.
- Draebye, M. and Raju, P.N. (2012). Strategic Management of Sports Governing Bodies. Greyhouse Knowledge.
- Ruta, C.D., Imperatori, B. and Cavenaghi J. (2012). "The Effects of ICT on Sports Fan Management", in Torres-Coronas, T. and Vidal-Blasco, M.A., “Social e-Enterprise: Value Creation through ICT”, IGI Global, USA, pp. 243-262.
- Guenzi, P. and Ruta, C.D. (2010). Team leadership: idee e azioni tra sport e management. Egea, Milano.
- Guenzi, P. (2006). "Sport marketing and Facility Management: From Stadiums to customer-based multipurpose Leisure Centers", in Desbordes, M. and Bolle, G. (Eds.), “Marketing and Football: an international perspective”, Butterworth-Heinemann.
- Ruta, C.D. and Sala, I. (2015). “Legacy e Sostenibilità degli Eventi Sportivi”, SpazioSport (journal of CONI – Italian National Olympic Committee). Nr. 35, Oct-Dec.
- Ruta, C.D. and Sala, I. (2015). “Mentalità Sportiva e People Strategy”, Direzione del Personale (journal of the Italian HR Directors Association – AIDP). Nr. 4.
- Penna, D. and Guenzi, P. (2014). “How to use a sponsorship Platform to support an international master brand strategy: The UniCredit UEFA Champions League sponsorship”, Journal of Brand Management, 21 (2): 133-149.
- Ruta, C.D. and Guenzi, P. (2014), "What can business leaders learn from sports leadership?", Strategic HR Review, vol. 13, n. 1.
- Guenzi, P. and Ruta, C.D. (2013). "Leading Teams: Tools and Techniques for Successful Team Leadership from the Sports World", European Business Review, Sep-Oct 2013.
- Guenzi, P., Santini, S., Penna, D. and Boni, D. (2013). "Caso Unicredit: la valutazione della sponsorizzazione della UEFA Champions League", Economia & Management, vol. 2, pp. 89-110.
- Guenzi, P. and Nocco, M. (2006). "The launch of new brands by professional soccer teams: The case of U.S. Lecce – Salento", International Journal of Sport Marketing & Sponsorship, May 2006, pp. 251-266.
- Dell’Acqua, A. and Teti, E. (2015). “Juventus F.C.: the cost of capital”.
- Dell’Acqua, A., Etro, L.L. and Teti, E. (2015). “A.C. Milan Case: corporate valuation”, ECCH.
- Palmieri, A. and Draebye, M. (2015). “La pianificazione strategica della Federazione Danese”.
- Ruta, C.D. (2014). “Violenza e divertimento nel campionato di calcio italiano: chi ne è responsabile?”
- Guenzi, P. (2013). “Caso Unicredit: la valutazione della sponsorizzazione della UEFA Champions League”.