Global competition requires that management understand the changes in occurring in the marketplace so that they can identify opportunities for innovating their business model, and for growth. The ability to analyze, plan and network with multiple stakeholders is crucial for achieving a solid market position that also generates adequate economic returns.
The objective of the SDA Bocconi Strategy, Entrepreneurship and Governance Knowledge Group is to provide the skills necessary for deciding in which markets to compete, what to offer, and how to set up company operations to capitalize on their strengths.
The primary knowledge areas covered by the research study are: