Stefania Saviolo

Lecturer
Knowledge groupStrategy and Operations
Research domainsCompetitive Strategy
Teaching domainsBusiness Models, Value Chain Analysis, Competitive Positioning, Industry Analysis, Competitive Intelligence
Stefania Saviolo

Biography

Stefania Saviolo is a Tenured Lecturer at the Department of Management and Technology at Università Bocconi.

From 2013 to 2015, she was Head of the Fashion & Luxury Knowledge Center at SDA Bocconi and, between 2002 and 2013, she was the Founder and Director of MAFED (Master in Fashion, Experience & Design Management). She has carried out numerous strategy and branding workshops for companies, International Business Schools and Institutions as well as consulting and coaching projects in Italy and abroad for major players operating in the beauty, fashion and design industry.

Her research focuses on business models innovation also with a view on sustainability, the management of fashion companies, brand and retail management in industries with high symbolic value. She is currently conducting research on how to design and implement customer and people experience strategies with a “signature” perspective.

She is the author of numerous books and articles which have been translated into several languages. Her works have been published in Economia & Management, Enciclopedia Treccani, and Harvard Business Review China, among others. She was a Visiting Scholar at Stern School of Business, New York University and at the National University of Singapore. She has been an independent Board Member of two listed companies where she has also served as President of the Remuneration Committees. In 2014, she launched the first online course (MOOC Massive Open Online Course) on Fashion & Luxury Management for the American Platform Coursera which has seen more than 250.000 students attending in ten years, followed in 2021 by the launch of the online executive course "Sustainable Fashion: Brand and Business Strategy Program" for the American platform Getsmarter.

Stefania earned a degree in Business Administration from Università Bocconi, a Ph.D. in International Law and Economics from Università degli Studi di Bergamo and an ITP (International Teachers Programme) at Stern School of Business. She has been a certified public accountant in Milan since 1995.

Recent Publications

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  • 2025
    The Power of Connection: The New Brand Strategy for Fashion, Beauty and Lifestyle Companies
    SAVIOLO, S. - "The Power of Connection: The New Brand Strategy for Fashion, Beauty and Lifestyle Companies" - 2025, Bocconi University Press - BUP, Milano, Italy
  • 2025
    Un marchio da difendere
    SAVIOLO, S., "Un marchio da difendere", Fortune Italia, September 2025, pp. 31-33
  • 2024
    Augmented Signature Experience: Umanità, Dati e Tecnologie per ingaggiare il Cliente
    DI DIO ROCCAZZELLA, M., S. SAVIOLO (Eds.), "Augmented Signature Experience: Umanità, Dati e Tecnologie per ingaggiare il Cliente" - 2024, Egea, Milano, Italy
  • 2024
    Signature customer experience. Verso un’esperienza aumentata e firmata
    DI DIO ROCCAZZELLA, M., S. SAVIOLO, "Signature customer experience. Verso un’esperienza aumentata e firmata", Economia & Management, 2024, no. 3, pp. 71-79
  • 2022
    Tradizione e innovazione per la nautica di lusso
    SAVIOLO, S., "Tradizione e innovazione per la nautica di lusso", Economia & Management, 2022, no. 3, pp. 19-27
  • 2021
    The Branded Supply Chain: A New Perspective in Sustainable Branding
    SAVIOLO, S., G. M. BORNEY (Eds.), "The Branded Supply Chain: A New Perspective in Sustainable Branding" - 2021, Bocconi University Press - BUP, Milano, Italy
  • 2021
    Contactless Signature Experience. Il futuro della relazione con il cliente tra fisico e virtuale
    SAVIOLO, S. (Ed.), "Contactless Signature Experience. Il futuro della relazione con il cliente tra fisico e virtuale" - 2021, Egea, Milano, Italy
  • 2020
    Come il sistema moda deve ripensare i suoi fondamentali
    CORBELLINI, E. P., S. SAVIOLO, "Come il sistema moda deve ripensare i suoi fondamentali", Economia & Management, 2020, no. 4, pp. 70-74
  • 2020
    De Beers. Building Forever
    SAVIOLO, S. - "De Beers. Building Forever" - 2020, The Case Centre, Great Britain
  • 2019
    Signature experience le persone al centro
    PEDERSOLI, P., S. SAVIOLO, "Signature experience le persone al centro", Economia & Management, 2019, no. 3, pp. 86-91

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