Sandro Castaldo

Full Professor
Knowledge groupMarketing
Research domainsChannel & Retail
Teaching domainsChannel Management, Trade marketing, Omnichannel strategy, Category Management, Marketing Management
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Sandro Castaldo

Biography

Sandro Castaldo is Full Professor of the Department of Marketing at Università Bocconi. Since January 2024 he has been appointed as chair of Economics & Management, SDA Bocconi’ magazine.

At SDA Bocconi, he was Director of Marketing Department until 2009 and Executive Director Education Open Programs Division. He is Scientific Director of the Channel & Retail Lab. He is faculty member of many master courses and Master of Science degrees (such as MBA, EMMS, Master’s Degree in Marketing Management, Mimec, Spar EMRM, etc.).

His research activities focus on trust, retailing, channel relationships and shopping behaviour. Currently, he is investigating some issues related to his previous studies, including the analysis of the multi-channel and omni-channel strategies, the shopper loyalty measurement and the AI applications to marketing processes.

He is the author of numerous essays, books and articles, his works have been published in Economia & Management, Journal of Business Ethics, Business Ethics Quarterly, Industrial Marketing Managememt, International Journal of Electronic Commerce, The International Review of Retail, Distribution and Consumer Research, Journal of Retailing, and Journal of Retailing & Consumer Services, among others. He was Visiting professor at University of Florida, Iese and at Universidad Autonoma de Barcelona. He taught at the Rotterdam School of Management of the Erasmus University. He takes part in the editorial board of Sinergie, Italian Journal of Marketing, and Journal of Trust Research. He is Advisor of some leader national and multinational companies.

Sandro earned a Degree in Business Economics, specialization in Administration and Control and a Ph.D. in Business Economics both from Università Bocconi..

Recent Publications

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  • 2025
    Come conquistare la massima fiducia
    CASTALDO, S., "Come conquistare la massima fiducia", Economia & Management, 2025, no. 1, pp. 2-6
  • 2025
    La buona tavola
    OSTILLIO, M. C., S. CASTALDO, "La buona tavola", Forbes.it, July 2025, pp. 41-43
  • 2025
    Fostering trust through diversity and inclusion to address contemporary challenges for brands
    BRANCA, G., M. GROSSO, E. ACCONCIAMESSA, M. BARTIROMO, S. CASTALDO, "Fostering trust through diversity and inclusion to address contemporary challenges for brands" in 13th FINT Conference 2025 - Trust Within and Between Organizations, June18-21, 2025, Genova, Italy
  • 2025
    Building Cognitive and Emotional Trust in Generative AI: Insights from Multiple Case Studies
    CASTALDO, S., A. CIACCI, L. PENCO, "Building Cognitive and Emotional Trust in Generative AI: Insights from Multiple Case Studies" in 13th FINT Conference 2025 - Trust Within and Between Organizations, June18-21, 2025, Genova, Italy
  • 2025
    Diversity and inclusion in retail: consumers’ perceptions and brand outcomes
    BRANCA, G., S. CASTALDO, M. GROSSO, "Diversity and inclusion in retail: consumers’ perceptions and brand outcomes" in 31st Recent Advances in Retailing and Consumer Sciences (RARCS) Conference, July 7-10, 2025, Zagreb, Croatia
  • 2025
    Nuovi canali per una nuova esperienza del cliente
    CASTALDO, S., "Nuovi canali per una nuova esperienza del cliente", Italia Oggi, 25 October 2025
  • 2025
    Digital loyalty: Integrare touchpoint digitali, big data e AI per accrescere la fiducia dei clienti
    CASTALDO, S. (Ed.), "Digital loyalty: Integrare touchpoint digitali, big data e AI per accrescere la fiducia dei clienti" - 2025, Egea, Milano, Italy
  • 2024
    Una rivista di impatto
    CASTALDO, S., "Una rivista di impatto", Economia & Management, 2024, no. 1, pp. 3-6
  • 2024
    Sostenibilità che crea fiducia
    CASTALDO, S., "Sostenibilità che crea fiducia", Economia & Management, 2024, no. 2, pp. 2-5
  • 2024
    Value through diversity: A systematic literature review to understand diversity and inclusion in consumer research
    BRANCA, G., M. GROSSO, S. CASTALDO, "Value through diversity: A systematic literature review to understand diversity and inclusion in consumer research", Psychology & Marketing, 2024, vol. 41, no. 11, pp. 2854-2873

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Grants & Honors

  • Best Paper Award, EAERCD Conference, 2015

  • Innovation and Internationalization Award - Open Programs Division, SDA Bocconi School of Management, 2014

  • Best Paper Award for the paper “Customer Information Sharing With E-Vendors: The Roles Of Incentives And Trust” (with K. Premazzi, M. Grosso, P. Raman, S. Brudvig, C. Hofacker), International Journal of Electronic Commerce, SDA Bocconi School of Management, 2011

  • Excellence in Research Award, Università Commerciale Luigi Bocconi, 2010

  • Excellence in Research Award, Università Commerciale Luigi Bocconi, 2009