Renata Trinca Colonel
Associate Professor of Practice

Biography
Renata Trinca Colonel is Associate Professor of Practice of Decision Sciences & Business Analytics at SDA Bocconi School of Management. Since January 2021 she has been the Academic Director of the Executive MBA Programs, both weekend and modular format, and she is also the coordinator of the category Business Data Analytics for Open Programs. She is Adjunct Professor of Statistics at Bocconi University.
Her cooperation with SDA Bocconi began in 2002. Since then, she has run various courses on Business Analytics and she still is Faculty member of many Specialized Master Programs and Executive MBA Programs. She is Program Director of the online course Data Analysis for Business and the course Research, Organization and Quantative Data Analysis. She conducted research, training and consulting projects for important Italian and multinational companies in the energy, transportation, retail, banking, insurance, publishing and real estate industry (with Indian Railways, Trenord, Enel Green Power, Ferrero, Banca Mediolanum, Aruba and others).
Her research activities focus on business analytics, data visualization, sampling and marketing research, applications and statistical analysis in different fields, scoring and rating statistical models, forecasting and quantitative techniques in general.
She is the author of books and numerous articles on her topics of interest. Her works have been published in the Journal of Product Innovation Management, Critical Perspectives on International Business, the European Journal of Finance, the Journal of Financial Regulation and Compliance and Economia&Management, among others. Renata won the Bocconi Innovation in Teaching Award in 2019. Since 2002, she has been a corporate consultant in data analytics, modelling, predictive analytics, market research.
Renata earned a degree in Economic and Social Disciplines (D.E.S.) from Università Bocconi and an ITP (International Teachers Programme) from SDA Bocconi School of Management in 2009.
Recent Publications
- 2022
Le competenze analitiche in scenari ipercomplessi
TRINCA COLONEL, R., "Le competenze analitiche in scenari ipercomplessi" in Manager del Futuro., E. Baglieri (Ed.), Egea, pp. 33-45, 2022 - 2022
Il campionamento
TRINCA COLONEL, R., "Il campionamento" in Ricerche di Marketing. Metodologie e tecniche per le decisioni strategiche e operative - II Ed.., Luca Molteni, Gabriele Troilo (Eds.), Egea, chap. 7, pp. 217-246, 2022 - 2021
La consulenza di vendita nel settore automotive - Sales Assistance in the Automotive Sector
TRINCA COLONEL, R., C. ZAMAGNI, "La consulenza di vendita nel settore automotive - Sales Assistance in the Automotive Sector", Economia & Management, 2021, no. 1, pp. 96-103 - 2021
Data Analysis per Manager: Fondamenti - Data Analysis for Business: Foundations
TRINCA COLONEL, R. - "Data Analysis per Manager: Fondamenti - Data Analysis for Business: Foundations" - 2021, Egea, E-Book, Italy - 2020
Can domestic trade credit insurance contracts be effective collateral for banks? A quantitative study of the Italian market
BAZZANA, F., G. DE LAURENTIS, R. PISANI, R. TRINCA COLONEL, "Can domestic trade credit insurance contracts be effective collateral for banks? A quantitative study of the Italian market", European Journal of Finance, 2020, vol. 26, no. 13, pp. 1239-1252 - 2019
Ricci Curbastro Winery: Global Strategy with Sparkles
ANNUSHKINA, O., R. TRINCA COLONEL - "Ricci Curbastro Winery: Global Strategy with Sparkles" - 2019, The Case Centre, Great Britain - 2017
I driver di una customer experience di successo
TRINCA COLONEL, R., S. GHADDAR, C. MAURI, "I driver di una customer experience di successo", Economia & Management, 2017, no. 3, pp. 33-39 - 2017
Revenue estimation model, punto di partenza
TRINCA COLONEL, R., G. NEGRI, "Revenue estimation model, punto di partenza", Economia & Management, 2017, no. 2, pp. 29-32 - 2016
How do emerging markets differ from developed markets?: A conceptual and empirical analysis
ANNUSHKINA, O., H. MERCHANT, R. TRINCA COLONEL, E. BERSELLI, "How do emerging markets differ from developed markets?: A conceptual and empirical analysis" in Handbook of Contemporary Research on Emerging Markets., H. Merchant (Ed.), Edward Elgar Publishing, chap. 1, 2016 - 2015
Predictive analytics: solo una questione di algoritmi?
POLI, M., R. TRINCA COLONEL, "Predictive analytics: solo una questione di algoritmi?", Economia & Management, 2015, no. 3, pp. 42-46
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Grants & Honors
Premio Innovazione nella Didattica (2017/2018), SDA Bocconi School of Management, 2019

