Piergiacomo Mion Dalle Carbonare
Lecturer

Biography
Piergiacomo Mion Dalle Carbonare is a Lecturer in the Government, Health & Not for Profit Knowledge Group at SDA Bocconi School of Management and the Academic Director of the Master in Arts Management and Administration (MAMA). He is the Coordinator of the International Program in Arts Management (IPAM). He has conducted numerous research, education, and consulting projects with cultural and public institutions.
His research activities focus on arts management, territorial marketing and social impacts. Piergiacomo earned a PhD in Marketing from the Universitat de Valencia, a Master of Public Management from SDA Bocconi School of Management and a BSc in Political Science and Economics from University of Massachusetts, USA.
He is the Head of the Delegation of Milano for the Italian National Trust (FAI – Fondo per l’Ambiente Italiano).
Recent Publications
- 2025
Augmenting the Stage: The Intersection Between AI and Theatre
LUCHETTI, M., P. MION DALLE CARBONARE, "Augmenting the Stage: The Intersection Between AI and Theatre" in Artificial Intelligence in the Cultural and Creative Sectors: Opportunities, Challenges, and Transformations., Marta Massi, Marek Prokůpek, Alessandra Ricci, Maria Carmela Ostillio (Eds.), Routledge, chap. 11, 2025 - 2024
L’innovazione digitale nelle istituzioni pubbliche e le smart city
CUCCINIELLO, M., P. MION DALLE CARBONARE, "L’innovazione digitale nelle istituzioni pubbliche e le smart city" in Management Pubblico – II Ed.., Maria Cucciniello, Giovanni Fattore, Francesco Longo, Elisa Ricciuti, Alex Turrini (Eds.), Egea, chap. 15, pp. 253-272, 2024 - 2024
The Stepwise Artification Process in Luxury Fashion: Strategic Integration With the Arts and Collaboration With Non‐Profit Institutions
MION DALLE CARBONARE, P., M. LUCHETTI, A. RURALE, E. FANIN, "The Stepwise Artification Process in Luxury Fashion: Strategic Integration With the Arts and Collaboration With Non‐Profit Institutions", Journal of Philanthropy and Marketing, 2024, vol. 29, no. 4, pp. e1882 - 2024
WILL e il Comune di Padova: lo Sviluppo di Comunità
PEROBELLI, E., P. MION DALLE CARBONARE, "WILL e il Comune di Padova: lo Sviluppo di Comunità" in Welfare Innovation Local Lab: La sperimentazione di un nuovo modello di welfare locale., IFEL Fondazione ANCI, pp. 69-75, 2024 - 2023
Exploring fundraising executives' careers in arts and culture: The role of tenure and career switching
MASSI, M., P. MION DALLE CARBONARE, M. PROKUPEK, A. TURRINI, "Exploring fundraising executives' careers in arts and culture: The role of tenure and career switching", Journal of Philanthropy and Marketing, 2023, vol. 28, no. 4, pp. e1804 - 2022
Nuove esperienze di consumo il caso FAI
RURALE, A., A. CARÙ, P. MION DALLE CARBONARE, "Nuove esperienze di consumo il caso FAI", Economia & Management, 2022, no. 1, pp. 30-34 - 2022
Analyzing the effect of the expanded servicescape on visitor’s satisfaction and loyalty in museums - PhD Thesis
MION DALLE CARBONARE, P., "Analyzing the effect of the expanded servicescape on visitor’s satisfaction and loyalty in museums - PhD Thesis", University of Valencia, September 2022 - 2022
Cultural Consumption and Covid-19: The Case of the Italian National Trust (FAI)
CARÙ, A., P. MION DALLE CARBONARE, A. RURALE, "Cultural Consumption and Covid-19: The Case of the Italian National Trust (FAI)" in AIMAC 2022 - 16th International Conference on Arts and Cultural Management, June 24-29, 2022, Mexico City, Mexico - 2022
Analyzing the Effect of the Expanded Servicescape on Visitor´s Satisfaction and Loyalty in Museums
CUADRADO-GARCÍA, M., J. MONTORO-PONS, P. MION DALLE CARBONARE, "Analyzing the Effect of the Expanded Servicescape on Visitor´s Satisfaction and Loyalty in Museums" in AIMAC 2022 - 16th International Conference on Arts and Cultural Management, June 24-29, 2022, Mexico City, Mexico - 2021
The Impact of Technology on Visitor Immersion in Art Exhibitions: Evidence from the Modigliani Art Experience exhibition
CARÙ, A., P. MION DALLE CARBONARE, M. C. OSTILLIO, C. PIANCATELLI, "The Impact of Technology on Visitor Immersion in Art Exhibitions: Evidence from the Modigliani Art Experience exhibition" in Digital Transformation in the Cultural and Creative Industries. Production, Consumption and Entrepreneurship in the Digital and Sharing Economy., Marta Massi, Marilena Vecco, Yi Lin (Eds.), Routledge, chap. 2, pp. 13-31, 2021
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