Olga Annushkina
Associate Professor of Practice

Biography
Olga Annushkina is an Associate Professor of Practice in the Strategy and Operations Area at SDA Bocconi School of Management.
Her collaboration with SDA Bocconi began in 2003. Since then, she has conducted numerous courses on strategic management, internationalization strategies, and scenario planning. She has implemented various training and executive education projects for major companies (in energy, electronics, pharmaceuticals, consumer goods), banks, and insurance companies. Her research focuses on four fundamental themes: internationalization strategies, competitive strategies, and scenario planning.
As the author and co-author of numerous books and articles on her areas of expertise, she notably co-authored the book "The Art of Going Global." Her works have been published in prestigious journals such as Economia & Management, Critical Perspectives on International Business, European Journal of International Management, and International Finance Review. Olga served as the SDA Bocconi coordinator for Italy in the Global Competitiveness Report of the World Economic Forum (2004-07). She has been an Aspen Junior Fellow (2007-10) and a Visiting Professor at the Graduate School of Business Administration of Moscow State University (Russia), Munich Business School (Germany), Vlerick Business School (Belgium), and the University of Zurich (Switzerland). She is the recipient of eight awards for excellence and innovation in teaching and research. Before joining the faculty at SDA Bocconi, Olga worked for several international management consulting firms.
She holds a Master's degree in Finance and a Ph.D. in Management from Moscow State University (Russia), and an MBA from SDA Bocconi School of Management.
Recent Publications
- 2021
Dallara Automobili
ANNUSHKINA, O., A. GRANDO - "Dallara Automobili" - 2021, The Case Centre, Great Britain - 2021
Green Wise Co, Ltd: Global Sustainability Journey
ANNUSHKINA, O., N. MISANI - "Green Wise Co, Ltd: Global Sustainability Journey" - 2021, The Case Centre, Great Britain - 2020
The Art of Going Global. A Practical Guide to a Firm's International Growth
ANNUSHKINA, O., A. REGAZZO - "The Art of Going Global. A Practical Guide to a Firm's International Growth" - 2020, Palgrave Macmillan, Great Britain - 2020
Action plans and uncertainty
ANNUSHKINA, O., "Action plans and uncertainty", Economia & Management Plus, 2020 - 2019
Global Strategy for Cini&Nils
ANNUSHKINA, O. - "Global Strategy for Cini&Nils" - 2019, The Case Centre, Great Britain - 2019
Ricci Curbastro Winery: Global Strategy with Sparkles
ANNUSHKINA, O., R. TRINCA COLONEL - "Ricci Curbastro Winery: Global Strategy with Sparkles" - 2019, The Case Centre, Great Britain - 2019
Ricci Curbastro Winery: Global Strategy with Sparkles - Supplemetary Software
ANNUSHKINA, O., R. TRINCA COLONEL - "Ricci Curbastro Winery: Global Strategy with Sparkles - Supplemetary Software" - 2019, The Case Centre, Great Britain - 2016
How do emerging markets differ from developed markets?: A conceptual and empirical analysis
ANNUSHKINA, O., H. MERCHANT, R. TRINCA COLONEL, E. BERSELLI, "How do emerging markets differ from developed markets?: A conceptual and empirical analysis" in Handbook of Contemporary Research on Emerging Markets., H. Merchant (Ed.), Edward Elgar Publishing, chap. 1, 2016 - 2016
Moleskine on the road (Case B)
ANNUSHKINA, O. - "Moleskine on the road (Case B)" - 2016, The Case Centre, Great Britain - 2016
Strategy Execution at Mediolanum Bank
ANNUSHKINA, O., G. INVERNIZZI, "Strategy Execution at Mediolanum Bank" in The Italian Model of Management., L.Serio (Ed.), Greenleaf Publishing, pp. 103-119, 2016
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