Monica Masucci

Affiliate Professor
Knowledge groupStrategy and Operations
Research domainsInnovation
Teaching domainsCorporate Entrepreneurship, Strategic & Business Planning, Business Models, Technology Management, Competitive Positioning
Monica Masucci

Biography

Monica Masucci is an Affiliate Professor of Innovation at SDA Bocconi School of Management. She is a Senior Lecturer  (Associate Professor) in Strategy and Entrepreneurship at the Department of Strategy and Marketing  at University of Sussex Business School in the UK.

Since 2020 she is  Head of Pre-Acceleration at Bocconi for Innovation, where she leads a training program for aspiring entrepreneurs.  At  SDA Bocconi she is involved in the development of custom educational programs for  large corporates. Her research activities focus on corporate entrepreneurship and innovation, industry architecture and ecosystem dynamics, open innovation and the creative economy.She has authored  book chapters, articles and research reports on  her topics of interest. 

Her work has been published in  Research Policy, Technovation and Small Business Economics and she has been the recipient of several research grants and teaching and research awards . She serves as  editor in chief of the Journal of Engineering and Technology Management and is a member of the Policy and Evidence Centre for the Creative Industries in the UK. 

Monica holds a PhD in Business Administration and Management from Bocconi University in Italy from where she also earned her laurea degree in Business Administration. 

Recent Publications

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  • 2025
    Funding organisations as sustainability catalysts in the Cultural and Creative Industries: The case of Arts Council England
    MASUCCI, M., R. CAMERANI, M. RESTUCCIA, T. R. BUCKLEY, "Funding organisations as sustainability catalysts in the Cultural and Creative Industries: The case of Arts Council England" in Responsible Consumption and Production in the Creative and Cultural Industries. Actions, Policies, and Strategies for a Sustainable Future., Elisa Salvador, Ilaria Pappalepore (Eds.), Routledge, chap. 1, pp. 13-31, 2025
  • 2025
    Stance scaffolding and the recognition of commercialisation opportunities in the life science industry
    BARRON, N., M. PALMER, M. MASUCCI, S. MCGUIRE, "Stance scaffolding and the recognition of commercialisation opportunities in the life science industry", Technovation, 2025, vol. 144, pp. 103227
  • 2024
    How do accelerators emerge and develop in entrepreneurial universities?
    MASUCCI, M., R. CAMERANI, N. CORROCHER, M. SCARLATA, "How do accelerators emerge and develop in entrepreneurial universities?", Technovation, 2024, vol. 136, pp. 103053
  • 2023
    Mapping the state of the art of creative cluster research: a bibliometric and thematic analysis
    CASADEI, P., M. BLOOM, R. CAMERANI, M. MASUCCI, J. SIEPEL, J. V. OSPINA, "Mapping the state of the art of creative cluster research: a bibliometric and thematic analysis", European Planning Studies, 2023, vol. 31, no. 12, pp. 2531-2551
  • 2021
    How are corporate ventures evaluated and selected?
    MASUCCI, M., S. C. PARKER, S. BRUSONI, R. CAMERANI, "How are corporate ventures evaluated and selected?", Technovation, 2021, vol. 99, pp. 102126
  • 2021
    Skills combinations and firm performance
    SIEPEL, J., R. CAMERANI, M. MASUCCI, "Skills combinations and firm performance", Small Business Economics, 2021, vol. 56, no. 4, pp. 1425-1447
  • 2021
    Creative Radar 2021: The impact of Covid-19 on the UK’s creative industries
    SIEPEL, J., J. VELEZ OSPINA, R. CAMERANI, M. BLOOM, M. MASUCCI, P. CASADEI - "Creative Radar 2021: The impact of Covid-19 on the UK’s creative industries" - 2021, Creative Industries Policy and Evidence Centre (PEC), London, Great Britain
  • 2020
    Removing bottlenecks in business ecosystems: The strategic role of outbound open innovation
    MASUCCI, M., S. BRUSONI, C. CENNAMO, "Removing bottlenecks in business ecosystems: The strategic role of outbound open innovation", Research Policy, 2020, vol. 49, no. 1, pp. 103823
  • 2020
    Evolution and trends of creative cluster research: A systematic literature review and future research agenda
    BLOOM, M., R. CAMERANI, P. CASADEI, M. MASUCCI, J. SIEPEL, J. VELEZ-OSPINA - "Evolution and trends of creative cluster research: A systematic literature review and future research agenda" - 2020, Creative Industries Policy and Evidence Centre (PEC), London, Great Britain
  • 2020
    Creative Industries Radar. Mapping the UK’s creative clusters and microclusters
    SIEPEL, J., R. CAMERANI, M. MASUCCI, J. VELEZ OSPINA, P. CASADEI, M. BLOOM - "Creative Industries Radar. Mapping the UK’s creative clusters and microclusters" - 2020, Creative Industries Policy and Evidence Centre (PEC), London, Great Britain

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Grants & Honors

  • Award for Teaching Excellence, University of Sussex, 2020

  • Best Paper nominee TIM Division, Academy of Management Annual Meeting, 2015

  • Best Emerging Scholar Paper Award nominee, 2nd World Open Innovation Conference, 2015

  • Erasmus Staff Mobility Programme-European Commission Award, 2013

  • Erasmus Staff Mobility Programme-European Commission Award, 2012