Marco Bettucci

Lecturer
Knowledge groupStrategy and Operations
Research domainsOperations & Supply Chain Management
Teaching domainsSupply Chain Management, Operations, Distribution Management, Procurement Strategy, Procurement Processes
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Marco Bettucci

Biography

Marco Bettucci is a Lecturer of Operations and Technology at SDA Bocconi School of Management.

At SDA Bocconi, he is the Category Leader in Operations & Supply Chain Management. He is head of the Executive Programs in Operations & Manufacturing Management and in Supply Chain Management. He is a professor in Executive MBA programs.

He has undertaken consulting projects for performance improvement in more than 80 companies operating in different industrial and distribution sectors.

His research activities focus on operations strategy, on logistics network design, supply chain planning, inventory management, material flow optimization, supply chain information systems, performance measurement, industrial organization and reengineering processes. In the last few years, he has dealt with omnichannel in the retail sector.

He is the author of numerous books and articles on his topic of interest. His works have been published in Sistema & Imprese, Economia&Management, Logistica e Management and the International Journal of Engineering, Science and Technology and he is the author of two books (“Competere con la logistica” and “Omnicanalità”). He is a member of the technical and scientific committee of the journal Logistica and he is a partner in a consultancy company in Milan working in operations, supply chain management and information systems.

Marco earned a degree in Management Engineering from Politecnico of Milan. He is married with two daughters. 

Recent Publications

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  • 2023
    Harnessing Big Data Analytics for Enhanced Supply Chain Efficiency in Omnichannel Retail: A Multi-case Study Approach
    MOREIRA TRINDADE, M. A., G. STABILINI, M. BETTUCCI, "Harnessing Big Data Analytics for Enhanced Supply Chain Efficiency in Omnichannel Retail: A Multi-case Study Approach" in Annual Conference OR65, 12-14 September, 2023, Bath, Great Britain
  • 2017
    Diventare azienda omnicanale. Le linee guida del cambiamento. La nascita di molteplici touchpoint impone nuove interazioni con i clienti. Per affrontare la sfida dell'innovazione, le aziende devono trasformarsi
    PEREGO, A., M. BETTUCCI, I. D’AMATO, E. POZZOLI, "Diventare azienda omnicanale. Le linee guida del cambiamento. La nascita di molteplici touchpoint impone nuove interazioni con i clienti. Per affrontare la sfida dell'innovazione, le aziende devono trasformarsi", Sistemi & Impresa, 2017, vol. 5, pp. 65-71
  • 2016
    I 9 Pillar dell’omnicanalità
    BETTUCCI, M., I. D'AMATO, A. PEREGO, E. POZZOLI, "I 9 Pillar dell’omnicanalità", Harvard Business Review Italia, 1 December 2016
  • 2016
    Incontri ravvicinati con l’omnicanalità
    D'AMATO, I., M. BETTUCCI, A. PEREGO, E. POZZOLI, "Incontri ravvicinati con l’omnicanalità", Economia & Management, 2016, no. 3, pp. 28-33
  • 2016
    Omnicanalità. Assicurare continuità all’esperienza del cliente
    D’AMATO, I., M. BETTUCCI, A. PEREGO, E. POZZOLI - "Omnicanalità. Assicurare continuità all’esperienza del cliente" - 2016, Egea, Milano, Italy
  • 2016
    Omnicanalità. Come integrare i processi fisici e digitali per una seamless customer experience
    D’AMATO, I., M. BETTUCCI, A. PEREGO, E. POZZOLI, "Omnicanalità. Come integrare i processi fisici e digitali per una seamless customer experience", Logistica Management, 18 January 2016