Luca Molteni
Assistant Professor

Biography
Luca Molteni is an Assistant Professor at the Department of Decision Sciences at Università Bocconi. Since January 2017 he has been the Department of Decision Science Liaison Officer at SDA Bocconi School of Management.
His collaboration with SDA Bocconi began in 1987. He is an MBA Faculty Member atSDA Bocconi. He has conducted research, education and consulting projects with some of the major players in the banking and pharmaceutical industries.
His research activities focus on the field of data analysis, Big and Small Data, with a particular emphasis on predictive models and their business applications (in marketing, strategy, organization and production). In the past, he has focussed on the study of statistical features for the evaluation of quality and customer satisfaction and has carried out research and statistical analysis of data for school projects.
He is the author of various books and articles on his subjects of interest. His works have been published in the International Journal of Design & Nature and Ecodynamics and Economia & Management, among others. He was a Visiting Scholar at the University of California, Los Angeles (UCLA) in 1992.
Luca earned a degree in Economics and Social Sciences (DES) from Università Bocconi.
Recent Publications
- 2025
Sostenibilità sociale della forza lavoro: la voce delle donne nel network marketing - Insights from Women Independent Distributors: Workforce Social Sustainability in Network Marketing
GUERINI, C., L. MOLTENI, "Sostenibilità sociale della forza lavoro: la voce delle donne nel network marketing - Insights from Women Independent Distributors: Workforce Social Sustainability in Network Marketing", Economia & Management, 2025, no. 3, pp. 69-88 - 2024
Machine Learning, Text Analytics, Sentiment and Topic Analysis: Italian Restaurants TripAdvisor Case
MOLTENI, L. - "Machine Learning, Text Analytics, Sentiment and Topic Analysis: Italian Restaurants TripAdvisor Case" - 2024, The Case Centre, Great Britain - 2022
Ricerche di marketing. Metodologie e tecniche per le decisioni strategiche e operative - II Ed.
MOLTENI, L., G. TROILO (Eds.), "Ricerche di marketing. Metodologie e tecniche per le decisioni strategiche e operative - II Ed." - 2022, Egea, Milano, Italy - 2022
Le ricerche sull’evoluzione e sul potenziale dei mercati
MOLTENI, L., G. TROILO, "Le ricerche sull’evoluzione e sul potenziale dei mercati" in Ricerche di Marketing. Metodologie e tecniche per le decisioni strategiche e operative - II Ed.., Luca Molteni, Gabriele Troilo (Eds.), Egea, chap. 7, pp. 285-338, 2022 - 2022
Le ricerche quantitative
MOLTENI, L., "Le ricerche quantitative" in Ricerche di Marketing. Metodologie e tecniche per le decisioni strategiche e operative - II Ed.., Luca Molteni, Gabriele Troilo (Eds.), Egea, chap. 4, pp. 147-216, 2022 - 2022
Le ricerche per la segmentazione del mercato
MOLTENI, L., "Le ricerche per la segmentazione del mercato" in Ricerche di Marketing. Metodologie e tecniche per le decisioni strategiche e operative - II Ed.., Luca Molteni, Gabriele Troilo (Eds.), Egea, chap. 8, pp. 339-384, 2022 - 2022
Le ricerche per il posizionamento dei prodotti
MOLTENI, L., "Le ricerche per il posizionamento dei prodotti" in Ricerche di Marketing. Metodologie e tecniche per le decisioni strategiche e operative - II Ed.., Luca Molteni, Gabriele Troilo (Eds.), Egea, chap. 9, pp. 385-430, 2022 - 2021
Data scientist chi è, cosa fa e come lo fa
MOLTENI, L., M. POLI, "Data scientist chi è, cosa fa e come lo fa", Economia & Management, 2021, no. 2, pp. 43-51 - 2021
Gli advanced analytics a supporto delle decisioni manageriali
BORGONOVO, E., L. MOLTENI, "Gli advanced analytics a supporto delle decisioni manageriali", Economia & Management, 2021, no. 2, pp. 25-29 - 2020
Quando ai manager danno i numeri . Come prendere decisioni nell'era dei big data
MOLTENI, L., E. BORGONOVO (Eds.), "Quando ai manager danno i numeri . Come prendere decisioni nell'era dei big data" - 2020, Egea, Milano, Italy
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