Luca Molteni

Assistant Professor
Knowledge groupEconomics, Politics and Decision Sciences
Research domainsBusiness Data Analytics
Teaching domainsPredictive Analytics, Market Research, Big & Small Data, Time Series Analysis, Data Analysis Process
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Luca Molteni

Biography

Luca Molteni is an Assistant Professor at the Department of Decision Sciences at Università Bocconi. Since January 2017 he has been the Department of Decision Science Liaison Officer at SDA Bocconi School of Management. 

His collaboration with SDA Bocconi began in 1987. He is an MBA Faculty Member atSDA Bocconi. He has conducted research, education and consulting projects with some of the major players in the banking and pharmaceutical industries.

His research activities focus on the field of data analysis, Big and Small Data, with a particular emphasis on predictive models and their business applications (in marketing, strategy, organization and production). In the past, he has focussed on the study of statistical features for the evaluation of quality and customer satisfaction and has carried out research and statistical analysis of data for school projects.

He is the author of various books and articles on his subjects of interest. His works have been published in the International Journal of Design & Nature and Ecodynamics and Economia & Management, among others. He was a Visiting Scholar at the University of California, Los Angeles (UCLA) in 1992.

Luca earned a degree in Economics and Social Sciences (DES) from Università Bocconi.

Recent Publications

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  • 2026
    Marketing Research on the Evolution and Potential of Markets
    MOLTENI, L., G. TROILO, "Marketing Research on the Evolution and Potential of Markets" in Marketing Research: Methods and techniques for strategic marketing decisions., L.Molteni, G.Troilo (Eds.), Bocconi University Press - BUP, chap. 6, pp. 223-270, 2026
  • 2026
    Marketing Research: Methods and techniques for strategic marketing decisions
    MOLTENI, L., G. TROILO (Eds.), "Marketing Research: Methods and techniques for strategic marketing decisions" - 2026, Bocconi University Press - BUP, Milano, Italy
  • 2026
    Quantitative Research
    MOLTENI, L., "Quantitative Research" in Marketing Research: Methods and techniques for strategic marketing decisions., L.Molteni, G.Troilo (Eds.), Bocconi University Press - BUP, chap. 4, pp. 129-194, 2026
  • 2026
    Research for Market Segmentation
    MOLTENI, L., "Research for Market Segmentation" in Marketing Research: Methods and techniques for strategic marketing decisions., L.Molteni, G.Troilo (Eds.), Bocconi University Press - BUP, chap. 7, pp. 271-312, 2026
  • 2026
    Research for Product Positioning
    MOLTENI, L., "Research for Product Positioning" in Marketing Research: Methods and techniques for strategic marketing decisions., L.Molteni, G.Troilo (Eds.), Bocconi University Press - BUP, chap. 8, pp. 313-356, 2026
  • 2025
    Sostenibilità sociale della forza lavoro: la voce delle donne nel network marketing - Insights from Women Independent Distributors: Workforce Social Sustainability in Network Marketing
    GUERINI, C., L. MOLTENI, "Sostenibilità sociale della forza lavoro: la voce delle donne nel network marketing - Insights from Women Independent Distributors: Workforce Social Sustainability in Network Marketing", Economia & Management, 2025, no. 3, pp. 69-88