Leonardo De Rossi

Lecturer
AreaLeadership, Human Resources and Digital Technologies
Research domainsDigital Transformation
Teaching domainsHigh Impact Technologies, Digital Innovation, Artificial Intelligence, Business Model Transformation, Blockchain & Bitcoin
leonardo_maria_de_rossi

Biography

Leonardo De Rossi is a Lecturer in the Leadership, Organization and Digital Technologies Knowledge Area at SDA Bocconi School of Management. At Università Bocconi, he is responsible for the master course “Blockchain and cryptoassets”, offered in collaboration with Politecnico di Milano, and “Bitcoin and Blockchain Fundamentals”. 

At SDA Bocconi, he coordinates the blockchain research stream at the Digital Enterprise Value and Organization (DEVO) Lab, and serves as a professor of Bitcoin and Blockchain in several master's courses as well as various custom programs for international clients from different sectors, with a particular focus on financial services. He is the operating director of the “Fintech for Executive” course and the director of the “Blockchain for Business Programme” course. He possesses extensive research experience in blockchain, having coordinated multiple research projects for both international and national clients on the subject. Since 2020, he has been a part of the core research team at the LIFT – Life Science and Biotech Lab, where he analyzes the impact of emerging digital technologies on Human Health. Since 2024, Leonardo has also been a member of the CERGAS Digital Transformation Hub.

He is the author of numerous books and articles on Bitcoin, Blockchain, and Digital Transformation. His works have been published in international academic journals, national newspapers, and specialized magazines. Among his publications are books such as “AI Management: strategie e approcci in azienda”, “The Blockchain Journey, a Guide to Practical Business Applications” and “Open Banking: La Prospettiva dei Clienti”. In 2018, he co-authored a paper that won an award at the HICSS conference in the 'Move the Field Forward' category for his work on the applications of Blockchain technology in the corporate world. In 2019, he received the Teaching Award for the course “The Blockchain Journey”.

Leonardo holds a Ph.D. from Copenhagen Business School (CBS) with a research thesis on Bitcoin. He graduated with honors in Economics and Management of Innovation and Technology from Università Bocconi and holds an undergraduate degree in Economics and Management from Università Ca’ Foscari in Venice. He has also earned an Executive Certificate in “Blockchain Strategy” from the Saïd Business School at the University of Oxford and an Executive Certificate in “Artificial Intelligence: Implications for Business Strategy” from the MIT Sloan School of Management.

Recent Publications

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  • 2025
    Esplorare il mercato e comprendere gli utilizzi dell'AI
    DIAFERIA, L., L. DE ROSSI, G. SALVIOTTI, "Esplorare il mercato e comprendere gli utilizzi dell'AI", Economia & Management Plus, 14 January 2025
  • 2025
    The Good, the Bad, and the Ugly: Analyzing the Impact of Blockchain Technology on Traceability for SMEs
    DE ROSSI, L., N. ABBATEMARCO, "The Good, the Bad, and the Ugly: Analyzing the Impact of Blockchain Technology on Traceability for SMEs" in The 58th Hawaii International Conference on System Sciences (HICSS) - January 6-12, 2025, Waikoloa Village, Hawaii, United States of America
  • 2025
    AI in azienda: come identificare aree di intervento e iniziative
    DIAFERIA, L., L. DE ROSSI, G. SALVIOTTI, "AI in azienda: come identificare aree di intervento e iniziative", Economia & Management Plus, 24 April 2025
  • 2025
    AI in azienda: valutare e prioritizzare le aree di intervento
    DIAFERIA, L., L. DE ROSSI, G. SALVIOTTI, "AI in azienda: valutare e prioritizzare le aree di intervento", Economia & Management Plus, 14 July 2025
  • 2025
    For a digital euro that citizens will embrace - Per un euro digitale che piaccia ai cittadini
    CASELLI, S., G. GABBI, L. DE ROSSI, N. ABBATEMARCO, M. RUSSO, S. MORETTI, "For a digital euro that citizens will embrace - Per un euro digitale che piaccia ai cittadini", SDA Bocconi Insight, 1 October 2025
  • 2025
    Four ways to introduce AI in companies - Quattro strade per introdurre l’AI in azienda
    MEREGALLI, S., L. DE ROSSI, L. DIAFERIA, "Four ways to introduce AI in companies - Quattro strade per introdurre l’AI in azienda", SDA Bocconi Insight, 7 October 2025
  • 2025
    The Impact of Network Expansion, Developer’s Activity and Seasonality on the Adoption of Cryptocurrencies
    DE ROSSI, L., N. ABBATEMARCO, "The Impact of Network Expansion, Developer’s Activity and Seasonality on the Adoption of Cryptocurrencies" in Technologies for Organizations and Society., Michele Cipriano, Alessandra Lazazzara, Leonardo Caporarello (Eds.), Springer Cham, pp. 329-345, 2025
  • 2024
    A Metaverse Typology: Exploring the Role of Immersivity and Centralization in Driving Value Creation
    SALVIOTTI, G., L. DE ROSSI, N. ABBATEMARCO, L. DIAFERIA, "A Metaverse Typology: Exploring the Role of Immersivity and Centralization in Driving Value Creation" in Proceedings of the 57th Annual Hawaii International Conference on System Sciences, January 3-6, 2024, Honolulu, Hawaii, United States of America
  • 2024
    Understanding Leadership Competencies in Cyber Crisis Management: Insights from the Maersk Global Supply Chain Meltdown
    ABBATEMARCO, N., G. SALVIOTTI, C. D'IGNAZIO, L. DE ROSSI, "Understanding Leadership Competencies in Cyber Crisis Management: Insights from the Maersk Global Supply Chain Meltdown" in Proceedings of the 57th Annual Hawaii International Conference on System Sciences, January 3-6, 2024, Honolulu, Hawaii, United States of America
  • 2024
    Il Bitcoin e l'attesa per il prossimo halving: è linizio di un nuovo ciclo?
    DE ROSSI, L., "Il Bitcoin e l'attesa per il prossimo halving: è linizio di un nuovo ciclo?", Forbes.it, 8 April 2024

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Grants & Honors

  • Move the Field Forward Best Paper Award, The Center for Business Analytics (CBA) at Milgard School of Business, 2019