Kurt Paul Munz

Assistant Professor
Knowledge groupMarketing
Research domainsInnovation
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Biography

Kurt Paul Munz is an Assistant Professor in the department of Marketing at Università Bocconi. Before joining Bocconi, he worked as a Lieutenant Commander in the United States Navy Reserve.                                           

He takes an experimental approach to research in consumer behavior, focusing on consumer judgment and decision making, Consumer Rationalization and Information Processing. His research has appeared in Marketing Science in the Consumer Psychology Review, and he has presented his work at top business schools across the world.  

He has degrees in Psychology, Communication, and Marketing, including a PhD in Marketing from the Stern School of Business at New York University.    

Recent Publications

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  • 2025
    Customer Management. Growth, Value and Loyalty
    BUSACCA, B., G. BERTOLI, C. CHIZZOLI, K. P. MUNZ - "Customer Management. Growth, Value and Loyalty" - 2025, Bocconi University Press - BUP, Milano, Italy
  • 2025
    How Perceptual Disfluency Affects Consumer Choices
    MOHSENIN, S., K. P. MUNZ, "How Perceptual Disfluency Affects Consumer Choices", Journal of Consumer Research, 2025
  • 2024
    Gender-Ambiguous Voices and Social Disfluency
    MOHSENIN, S., K. P. MUNZ, "Gender-Ambiguous Voices and Social Disfluency", Psychological Science, 2024, vol. 35, no. 5, pp. 543-557
  • 2024
    When Option Order Primacy Disappears: The Role of Presentation Order of Loss and Gain
    MUNZ, K. P., Y. LIU, "When Option Order Primacy Disappears: The Role of Presentation Order of Loss and Gain" in 35th European Marketing Academy Annual Conference, May 28-31, 2024, Bucharest, Romania
  • 2024
    Customer-based view - Nuova edizione
    BUSACCA, B., G. BERTOLI, C. CHIZZOLI, K. P. MUNZ - "Customer-based view - Nuova edizione" - 2024, Egea, Milano, Italy
  • 2023
    Gender-Ambiguous Voices and Social Disfluency
    MOHSENIN, S., K. P. MUNZ, "Gender-Ambiguous Voices and Social Disfluency" in Association for Consumer Research Conference, 26 - 29 October, 2023, Seattle, WA, United States of America
  • 2023
    Gender-Ambiguous Voices and Social-Disfluency in Product Judgments
    MOHSENIN, S., K. P. MUNZ, "Gender-Ambiguous Voices and Social-Disfluency in Product Judgments" in European Association for Consumer Research (EACR) Conference, July 6-8, 2023, Amsterdam, Netherlands (The)
  • 2021
    Intentions
    MORWITZ, V. G., K. P. MUNZ, "Intentions", Consumer Psychology Review, 2021, vol. 4, no. 1, pp. 26-41
  • 2020
    Name Similarity Encourages Generosity: A Field Experiment in Email Personalization
    MUNZ, K. P., M. H. JUNG, A. L. ALTER, "Name Similarity Encourages Generosity: A Field Experiment in Email Personalization", Marketing Science, 2020, vol. 39, no. 6, pp. 1071-1091

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Grants & Honors

  • Research Excellence Award, Università Commerciale Luigi Bocconi, 2021