Joachim Vosgerau

Full Professor
Knowledge groupMarketing
Research domainsMarketing Management

Biography

Joachim Vosgerau is a Full Professor at Università Bocconi and serves as director of the Experimental Laboratory for the Social Sciences (BELSS). He teaches Marketing and research methods at the undergraduate, graduate, and MBA level, and managerial decision making at the MBA and executive level. From 2005 to 2013 he was Assistant Professor at the Tepper School of Business at Carnegie Mellon University, where he was also co-director of the Center for Behavioral and Decision Research. From 2013 to 2015 he was Full Professor at Tilburg University’s School of Economics and Management in the Netherlands.  

His research interests are in the realm of consumer behavior, with a specific interest in decision making and preferences under uncertainty, self-control, and research methodology. He is the author of numerous articles on his topics of interest. His works have been published in the Journal of Experimental Psychology: General, Journal of Behavioral Decision Making, and Organizational Behavior and Human Decision Processes Journal, among others. 

He got his Ph.D. in Management from INSEAD in France and an M.A. in Psychology specializing in Experimental Social Psychology & Philosophy of Science from the University of Konstanz in Germany.  

Recent Publications

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  • 2025
    People Believe If 90% Prefer A over B, A Must Be Much Better than B. Are They Wrong?
    OVERTON, G., I. EVANGELIDIS, J. VOSGERAU, "People Believe If 90% Prefer A over B, A Must Be Much Better than B. Are They Wrong?", Journal of Consumer Research, 2025, vol. 52, no. 1, pp. 135–156
  • 2025
    Percezioni errate e influenza sui giudizi: il consenso costruito senza contesto
    VOSGERAU, J., "Percezioni errate e influenza sui giudizi: il consenso costruito senza contesto", Avvenire, 17 September 2025
  • 2025
    Perceptions Versus Reality: Public Overestimation of Recidivism Rates
    KUEHN, S., J. VOSGERAU, "Perceptions Versus Reality: Public Overestimation of Recidivism Rates", Criminal Justice Review, 2025
  • 2024
    The public’s overestimation of immorality of formerly incarcerated people
    KUEHN, S., J. VOSGERAU, "The public’s overestimation of immorality of formerly incarcerated people", Journal of Experimental Criminology, 2024, vol. 20, pp. 269–295
  • 2024
    He said, she said: Gender differences in the disclosure of positive and negative information
    CARBONE, E., G. LOEWENSTEIN, I. SCOPELLITI, J. VOSGERAU, "He said, she said: Gender differences in the disclosure of positive and negative information", Journal of Experimental Social Psychology, 2024, vol. 110, pp. 104525
  • 2023
    Social status and unethical behavior: Two replications of the field studies in Piff et al. (2012).
    JUNG, M. H., P. SMEETS, J. STOOP, J. VOSGERAU, "Social status and unethical behavior: Two replications of the field studies in Piff et al. (2012).", Journal of Experimental Psychology: General, 2023, vol. 152, no. 5, pp. 1368-1378
  • 2023
    No evidence that experiment aversion is not a robust empirical phenomenon
    BAS, B., J. VOSGERAU, R. CIULLI, "No evidence that experiment aversion is not a robust empirical phenomenon", Proceedings of the National Academy of Sciences of the Usa (Pnas), 2023, vol. 120, no. 50
  • 2022
    Why Do People Condemn and Appreciate Experiments?
    BAS, B., R. CIULLI, J. VOSGERAU, "Why Do People Condemn and Appreciate Experiments?" in EMAC Annual Conference, May 24-27, 2022, Budapest, Hungary
  • 2021
    He said, she said: gender differences in disclosure
    CARBONE, E., G. LOEWENSTEIN, I. SCOPELLITI, J. VOSGERAU, "He said, she said: gender differences in disclosure" in 52nd Annual Conference of the Association for Consumer Research (ACR 2021) - October 8-30, 2021, (virtual)
  • 2021
    I’d rather die by my own hands
    MAIMONE, G., J. VOSGERAU, A. GNEEZY, "I’d rather die by my own hands" in 52nd Annual Conference of the Association for Consumer Research (ACR 2021) - October 8-30, 2021, Virtual

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