Jacopo Perfetti

Jacopo Perfetti is Fellow of Innovation at SDA Bocconi School of Management. His research, teaching, and advisory activities focus on entrepreneurship, business model innovation, digital transformation, and the organizational impact of Generative Artificial Intelligence.

At SDA Bocconi, he serves as Coordinator of the Entrepreneurship Concentration within the Executive MBA programs. He has been working with Generative Artificial Intelligence systems since 2020 and in 2022 co-founded PromptDesign.it, a training platform dedicated to the strategic use of AI in organizations. His work specifically investigates the relationship between technology, managerial creativity, and decision-making processes, with a particular emphasis on the adoption of AI as a driver of organizational and competitive innovation.

As a speaker and advisor, he has collaborated with numerous brands and institutions, including ENI, IKEA, Samsung, Adidas, Campari, Fastweb, HP, and Lombardini22. He regularly participates as a speaker in national festivals and events focused on innovation, entrepreneurship, and Artificial Intelligence, including TEDx, the Festival della Mente in Sarzana, the Mantua Literature Festival, AI Festival, AI Forum, and AI Week.

Since 2003, he has founded and led several entrepreneurial ventures, personally overseeing their full lifecycle as CEO and Founder, from initial ideation to exit.

He is the author of several books published by McGraw Hill, Sperling & Kupfer, and Feltrinelli, translated and distributed internationally, focusing on entrepreneurship and innovation. His articles and contributions have appeared in outlets such as EconomyUp, Corriere della Sera, and Harvard Business Review. He holds an Executive MBA from SDA Bocconi School of Management in Milan.