Guia Beatrice Pirotti

Guia Beatrice Pirotti is an Associate Professor of Practice in the Strategy & Operations Area at SDA Bocconi School of Management and an Adjunct Professor of Business Strategy at Bocconi University.

At SDA Bocconi, she teaches courses on strategic management, scenario planning, internationalization strategies, and competitive strategies in the food and beverage industry. In 2025, she served as Deputy for Research in the Strategy & Operations Area. Previously, she was Coordinator of the Master in Food & Beverage at SDA Bocconi. She is a core faculty member of both the MAFED (Master in Fashion, Experience & Design Management - Food & Hospitality Concentration) and the MBA, where she teaches in the “Changing Scenarios” course.

Her research focuses on three main areas. First, scenario planning and strategic planning, with particular attention to how organizations make decisions about the future under conditions of uncertainty. Second, strategic innovation processes and the mechanisms through which companies anticipate, interpret, and respond to change. Third, competitive strategies in the food and beverage industry.

Guia is the author of Il cibo di domani (Egea, 2018) and co-author of Resilient Organizations: Responsible Leadership in Times of Uncertainty (Cambridge University Press, 2016). Her work has been published in journals such as Harvard Business Review Italia and Economia & Management. In 2009, she was a Visiting Scholar at Emory University in Atlanta, Georgia, USA.

She earned a Ph.D. in Business Administration and Management from Bocconi University in 2010 and a Bachelor's degree in Economics for Arts, Culture and Communication from the same institution in 2003.