Giorgio Lazzaro

Fellow
Knowledge groupMarketing
Research domainsSales
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Biography

SDA Fellow

Degree in Business Economics, University of Palermo, 1985
Master in Business Administration, SDA Bocconi, Milano

Research Interests: Sales and marketing, Personal selling, Sale management, Real estate management, Management in the food and tourism industry

Recent Publications

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  • 1993
    Il marketing nelle aziende agricole
    LAZZARO, G., G. TROILO, "Il marketing nelle aziende agricole" in L'impresa agricola. Tecniche di gestione e strumenti di controllo nel quadro della normativa CEE., AA.VV. (Ed.), Etas Libri, pp. 213-233, 1993

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