Gianmario Verona
Full Professor

Biography
Gianmario Verona is the Fondazione Romeo ed Enrica Invernizzi Professor of Innovation Management at Bocconi University, of which he served as Rector from 2016 to 2022. Prior to his tenure as Rector, he served as Dean for Faculty (2014-2016), and Director of the PhD in Business Administration (2008-2010).
At SDA Bocconi, he was the Director of the Full-Time MBA from 2012 to 2014 and Associate Editor of Economia & Management between 2003 and 2016. He has conducted numerous workshops, talks and applied research projects in Europe, Asia and North America on the topics of product innovation, technology strategy and marketing strategy. He has developed specific expertise with companies operating in the digitaland health sectors and, more broadly, in the consumer sector.
His research activities include innovation management, technology strategy, new product development practices and, more recently, corporate entrepreneurship. Currently, he is focusing on the contribution of organizational competences and technologies in the face of disruptive change.
He is the author of numerous books and articles on strategy and innovation. His works have been published in all the leading management journals (including The Academy of Management Review; the Academy of Management Journal; Organization Science; the Strategic Management Journal). He is the author of many books including “Collaborating with Customers to Innovate” (Edward Elgar). In the past, he was the co-editor of Strategic Organization and an editorial board member of the Strategic Management Journal and the Journal of Management. He has been a Visiting Professor at many international universities, including Tuck School of Business, Innsbruck University and Massachusetts Institute of Technology.
Gianmario earned both his degree in Business Administration and his Ph.D. in Business Administration & Management from Università Bocconi.
Recent Publications
- 2025
Intelligenza Artificiale. Lavoro, impatto irreversibile
VERONA, G., "Intelligenza Artificiale. Lavoro, impatto irreversibile", Il Corriere della Sera, 7 February 2025 - 2025
Innovazione - Criptovalute temerle o volerle? L'ultima spinta del Doge Elon
MANCA, D., G. VERONA, "Innovazione - Criptovalute temerle o volerle? L'ultima spinta del Doge Elon", Economia de Il Corriere della Sera, 24 February 2025 - 2025
Digital Strategy
PRANDELLI, E., G. VERONA - "Digital Strategy" - 2025, Egea, Milano, Italy - 2025
Italia Futuro - Il capitale umano è l'investimento che vince sempre
VERONA, G., "Italia Futuro - Il capitale umano è l'investimento che vince sempre", Economia de Il Corriere della Sera, 10 March 2025 - 2025
Innovazione e digitale. La crescita possibile
MANCA, D., G. VERONA, "Innovazione e digitale. La crescita possibile", Economia de Il Corriere della Sera, 17 March 2025 - 2025
Il purpose? Funziona se è un impegno a lungo termine
VERONA, G., "Il purpose? Funziona se è un impegno a lungo termine", Economia de Il Corriere della Sera, 24 March 2025 - 2025
Innovazione - Serve ambizione: lo spazio per l'Europa che vuole contare
MANCA, D., G. VERONA, "Innovazione - Serve ambizione: lo spazio per l'Europa che vuole contare", Economia de Il Corriere della Sera, 31 March 2025 - 2025
Decisioni digitali e sostenibili per un mondo in trasformazione
VERONA, G., "Decisioni digitali e sostenibili per un mondo in trasformazione", Economia & Management Plus, 14 April 2025 - 2025
Pensare lungo in tempi brevi. Manuale di sopravvivenza
MANCA, D., G. VERONA, "Pensare lungo in tempi brevi. Manuale di sopravvivenza", Economia de Il Corriere della Sera, 28 April 2025 - 2025
Il talento torna dove trova mezzi e visione
VERONA, G., "Il talento torna dove trova mezzi e visione", Il Sole 24 Ore, 6 May 2025
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Grants & Honors
Excellence in Research Award, Università Commerciale Luigi Bocconi, 2022
Best SMS special conference presentation award “Explaining the Emergence of Dominant Designs: Innovation Shocks as Demand-driven Catastrophes” St Gallen, Strategic Management Society, 2015
Best Teaching Award, Università Commerciale Luigi Bocconi, 2013
Honorable mention “Best paper” Atlanta conference, Strategic Management Society (“From paper to clouds: Shift in Value Creation: Competence-Destroying Discontinuity on Complementary Assets” with A.Cozzolino), Strategic Management Society, 2013
Runner-up Carolyn Dexter Award for Best International Paper, Academy of Management Conference, for the paper Exploring and reconfiguring a firm’s competence base: a process model of strategic renewal (co-author A. Lipparini, G. Verona), Academy Of Management Journal, 2012
Award for “Outstanding Service” Competitive Strategy Division, Strategic Management Society, 2010
Best Teaching Award, Università Commerciale Luigi Bocconi, 2010
Best Executive Teaching Award, SDA Bocconi School of Management, 2010
Best Business Case (Innovation at Play: The case of Gourmet Cuisine with G.Di Stefano), SDA Bocconi School of Management, 2008
Runner up “Best Paper”, (“Collaborating to Create The Internet as a Platform for Product Development” with E.Prandelli and M.Sawhney), Journal of Interactive Marketing, 2006
“Best Paper” (“Unbundling Dynamic Capabilities: An Exploratory study of Continuous Product Innovation”, Industrial and Corporate Change, (3) 2003 with D.Ravasi)., SDA Bocconi School of Management, 2004

