Gaia Rubera
Full Professor
Biography
Gaia Rubera is Amplifon Chair in Customer Science, Head of the Marketing Department, Full Professor at Bocconi University and at SDA Bocconi School of Management.
At SDA Bocconi, she is Director of the online program Fundamentals of Python and teaches Social Media Marketing in the MBA full time program.
Her research areas focus on Business Analytics, Social Media Marketing, Innovation and New Product Development, Strategic Marketing, Design Innovation and Creativity. Gaia was Research Manager at the Center for Innovation at Marshall School of Business, University of Southern California (2007-2008). From 2008 to 2012, she was an Assistant Professor at Michigan State University.
She is the author of numerous articles on her topics of interest. Her works have been published in important journals such as Marketing Science, Journal of Marketing, Strategic Management Journal, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Product Innovation Management, and Journal of International Business Studies. She is Associate Editor of Journal of the Academy of Marketing Science and sits in the editorial board of the Journal of Product Innovation Management and of the Journal of International Marketing. She is also member of the Academic Committee of the Product Development Management Association
Gaia holds a degree in Business Administration and a PhD in Business Administration and Management from Bocconi University.
Recent Publications
- 2025
Generative AI in innovation and marketing processes: A roadmap of research opportunities
CILLO, P., G. RUBERA, "Generative AI in innovation and marketing processes: A roadmap of research opportunities", Journal of the Academy of Marketing Science, 2025, vol. 53, pp. 684–701 - 2025
Special issue guest editorial: “Advancing broad and deep understanding in innovation management: Meta‐analyses and literature reviews”
NOBLE, C. H., J. SPANJOL, A. H. KIRCA, G. RUBERA, "Special issue guest editorial: “Advancing broad and deep understanding in innovation management: Meta‐analyses and literature reviews”", Journal of Product Innovation Management, 2025, vol. 42, no. 1, pp. 9-17 - 2025
Grow Old with Me: The Temporal Dynamics of Founder–Market Interactions in Capturing Market Attention
CILLO, P., G. RUBERA, "Grow Old with Me: The Temporal Dynamics of Founder–Market Interactions in Capturing Market Attention", Academy of Management Journal, 2025 - 2024
Terrorist Attacks, Cultural Incidents, and the Vote for Radical Parties: Analyzing Text from Twitter
GIAVAZZI, F., F. IGLHAUT, G. LEMOLI, G. RUBERA, "Terrorist Attacks, Cultural Incidents, and the Vote for Radical Parties: Analyzing Text from Twitter", American Journal of Political Science, 2024, vol. 68, no. 3, pp. 1002-1021 - 2024
Startup, rivoluzione nell'investimento
CILLO, P., G. RUBERA, "Startup, rivoluzione nell'investimento", Fortune Italia, April 2024 - 2024
Removing influencers from social media platforms: how do consumers fill the attention void? The case of Donald Trump’s deplatforming
BOLOGNI, F., G. RUBERA, V. SCHOENMUELLER, "Removing influencers from social media platforms: how do consumers fill the attention void? The case of Donald Trump’s deplatforming" in XXI SIM Conference: Brands and Purpose in a changing era, October 17-19, 2024, Milano, Italy - 2024
Innovating for women? The relationship between female influence on the top management team and innovation’s focus
CAPRARA, M., G. RUBERA, "Innovating for women? The relationship between female influence on the top management team and innovation’s focus" in XXI SIM Conference: Brands and Purpose in a changing era, October 17-19, 2024, Milano, Italy - 2024
Introduction: Special section on Contemporary marketing strategy research
RUBERA, G., K. TULI, S. WUYTS, "Introduction: Special section on Contemporary marketing strategy research", International Journal of Research in Marketing, 2024, vol. 41, no. 2, pp. 171-173 - 2022
Quando le immagini diventano un serbatoio di dati per le aziende
CILLO, P., F. GROSSETTI, G. RUBERA, "Quando le immagini diventano un serbatoio di dati per le aziende", Economia & Management, 2022, no. 4, pp. 64-68 - 2021
Come creare valore con l’economia dei dati
CILLO, P., G. RUBERA, "Come creare valore con l’economia dei dati", Economia & Management, 2021, no. 2, pp. 13-16
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Grants & Honors
Excellence in Research Award, Università Commerciale Luigi Bocconi, 2024
Teaching Award - PhD School, Università Commerciale Luigi Bocconi, 2022
Excellence in Research Award, Università Commerciale Luigi Bocconi, 2022
Emerald Citations of Excellence Award, Emerald Publishing Limited, 2017
Best Paper Award by Theme 'Marketing to and around the World' at the AMA Winter Conference, AMA - American Marketing Association, 2017
Teaching Innovation Award for the course 'Social Media Marketing', Università Commerciale Luigi Bocconi, 2017
Research Excellence Award, Università Commerciale Luigi Bocconi, 2016
Research Excellence Award, Università Commerciale Luigi Bocconi, 2013
Highly Commended Award (Journal of Operations & Production Management), Emerald Literati Network, 2009
Highly Commended Paper Award at Quis 11 (International Research Symposium on Service Excellence in Management), Wolfsburg, Germany, 2009
