Gabriella Lojacono

Gabriella Lojacono is an Associate Professor of International Management at the Department of Management and Technology, Università Bocconi, and at SDA Bocconi School of Management. She serves as a Strategic Advisor in B4I, a business acceleration hub of Università Bocconi, and is the Director of the Executive Master in Luxury Management - EMiLUX.

Until 2019, she was a Senior Researcher at the Gucci Lab, Università Bocconi. From January 2017 to December 2020, she held the position of Faculty Deputy of the Knowledge Group Strategy and Entrepreneurship. She has coordinated several training and research projects primarily for companies in FMCG, fashion, cosmetics, eyewear, design, jewelry, automotive, hospitality, and F&B sectors. Since 2012, she has been part of the faculty of Elite-Euronext, a program that assists SMEs in their growth and access to public and private capital. Her research projects have focused on the international growth of companies. In recent years, she has conducted executive workshops dedicated to strategic planning. She teaches International Strategy Luxury Management and Design Thinking at the Master of Science level, and International Strategy and Merchandising in the Full-time MBA program.

She is the author of numerous essays and articles on her topics of expertise. Her work has been published in several journals, including Economia & Management, Sloan Management Review, Long Range Planning, International Business Review, and Strategic Change. Her latest two books are "Resilience of Luxury Companies in Times of Change" (with Laura Pan), De Gruyter (2021), and "The Future of Customer Luxury Experience", Kogan Page (2024). She has written many business cases archived in international databases on multinational companies such as Nespresso, Bottega Veneta, Starbucks, Davines, Inditex, Ferrari, Illy, Valentino, Nike, and Gucci.

Gabriella obtained a Degree in Business Economics with a specialization in Corporate Finance and a Ph.D. in Business Administration and Management from Università Bocconi, and an ITP (International Teachers Programme) organized by ISBM at HEC Paris. During her Ph.D., she was a Visiting Scholar at Copenhagen Business School and collaborated on Design Thinking projects with Design Continuum, Boston.