Erica Paola Corbellini
Senior Lecturer

Biography
Erica Corbellini is a Senior Lecturer in Strategy and Operations at SDA Bocconi School of Management. She is also a Contract Professor of Management of Fashion Companies and Value Chains and Business Models in Fashion & Luxury at Bocconi University, where she also teaches in the "Luxury and Fashion Lab" course of the Summer School.
Her collaboration with SDA Bocconi began in 1999, and since then, she has conducted numerous courses on various topics such as the evolution of business models, marketing and digital strategies, creating a customer experience for fashion and luxury, ingredient branding strategies, and supply chain traceability in the textile sector. She has also served as the Director of the Master in Fashion, Experience & Design Management (MAFED). She has undertaken consultancy and research projects in Europe, Asia, Canada, and South America with fashion and luxury companies.
Over the years, she has authored numerous essays and articles on the topics she covers, with her works published in important journals such as Economia & Management and Impresa&Stato. One of her books, "Management of Fashion Companies," written with Stefania Saviolo, is internationally distributed in English and has been translated into Japanese and Chinese. She has been a visiting professor at various international universities, teaching courses on fashion management, including Simon Fraser University in Vancouver (Canada) and the School of Business (ISB) in Hyderabad (India). She has given lectures on topics related to the strategic management of fashion and luxury companies in international study tours at institutions such as CREA Geneva, Esade Barcelona, ISEM Madrid, IFM Paris, HEC Paris, Athens University, Moscow State University, Fudan Shanghai, NYU Stern, Wharton Pennsylvania, Salem US, and Eafit Colombia. She designed an online course for Coursera titled "Management of Fashion and Luxury Companies" (https://www.coursera.org/learn/mafash), which had over 270,000 participants worldwide as of January 2024.
She holds a degree in Business Administration from Bocconi University and has completed the International Teachers Programme (ITP) at the Kellogg School of Management (Northwestern University).
Recent Publications
- 2024
L’evoluzione del ruolo di venditori e manager nel fashion retail - The Changing Roles of Salespeople and Managers in Fashion Retail
CORBELLINI, E. P., L. CERINI, L. PALADINO, "L’evoluzione del ruolo di venditori e manager nel fashion retail - The Changing Roles of Salespeople and Managers in Fashion Retail", Economia & Management, 2024, no. 4, pp. 91-98 - 2021
La moda uomo verso il new normal
CORBELLINI, E. P., "La moda uomo verso il new normal", Il Giorno, 30 January 2021 - 2020
Come il sistema moda deve ripensare i suoi fondamentali
CORBELLINI, E. P., S. SAVIOLO, "Come il sistema moda deve ripensare i suoi fondamentali", Economia & Management, 2020, no. 4, pp. 70-74 - 2020
The Value of Made in Italy Fashion Production in the Time of Covid-19
CORBELLINI, E. P., L. PALADINO, "The Value of Made in Italy Fashion Production in the Time of Covid-19", Economia & Management Plus, 8 December 2020 - 2019
Can a B2C Strategy Elevate a B2B Brand? The Case of Vitale Barberis Canonico
CORBELLINI, E. P., S. U. ROSSO - "Can a B2C Strategy Elevate a B2B Brand? The Case of Vitale Barberis Canonico" - 2019, The Case Centre, Great Britain - 2017
Se il prodotto tessile diventa marchio
CORBELLINI, E. P., F. R. RINALDI, "Se il prodotto tessile diventa marchio", Economia & Management, 2017, no. 1, pp. 69-78 - 2016
Il 'See now buy now'. Verso una moda fast?
CORBELLINI, E. P., "Il 'See now buy now'. Verso una moda fast?", Economia & Management, 2016, no. 4, pp. 27-31 - 2015
Quando le aziende della moda fanno scuola
CORBELLINI, E. P., "Quando le aziende della moda fanno scuola", Ideas of Management on Strategy and Entrepreneurship, 11 February 2015 - 2015
C’erano una volta le seconde linee
CORBELLINI, E. P., "C’erano una volta le seconde linee", Ideas of Management on Strategy and Entrepreneurship, 22 March 2015 - 2014
Disruption: la disciplina dell'indisciplina
CORBELLINI, E., "Disruption: la disciplina dell'indisciplina", Ideas of Management on Strategy and Entrepreneurship, 24 September 2014
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