David Jarach

Senior Lecturer
AreaMarketing
Research domainsMarketing Management
Teaching domainsPricing and Revenue Management, B2B Marketing, Customer-based Revenue Models, Service Marketing, Market Strategy & Competition
Download V-CardDownload CV
David Jarach

Biography

David Jarach is a Senior Lecturer in Marketing and Sales at SDA Bocconi School of Management. He is also a lecturer in Marketing and Marketing of Transport Services at Bocconi University. His collaboration with SDA Bocconi began in 1995. Since then, he has conducted and coordinated hundreds of initiatives focused on marketing, with a specific emphasis on Pricing and Customer Value Management.

David is responsible for the Pricing courses in the Full-Time MBA and the Executive Master in Marketing and Sales (EMMS). He has coordinated numerous marketing workshops and provided management consultancy services in Europe, the Americas, and Asia with companies in the energy, ophthalmic, engineering, professional services, pharma, biomedical, aerospace, airline & airport, travel retail, and automotive sectors, particularly regarding pricing decisions.

His research focuses on airline and aerospace marketing, strategic marketing, customer value management, and pricing. Currently, he is concentrating on advanced price management processes, predictive analysis, and AI for pricing and marketing decisions.

He is the author of 7 books (in Italian, English, and Chinese), published by EGEA and Routledge. He has also published numerous essays and articles, all related to airline management. His latest publication is "Il Marketing ai tempi del coronavirus," edited by EGEA in May 2020. His works have been published in prominent journals such as the Journal of Air Transport Management, Journal of Airport Management, Journal of Air Transportation, and Journal of Aviation Security. He has been a member of the editorial board of the Journal of Air Transportation, Journal of Aviation Security, and Journal of Innovative Marketing. For twenty-five years, he has been a management consultant for aviation-related topics and B2B pricing processes, recognized as one of the leading global experts in these fields. He has been a Visiting Professor at the Aerospace MBA of Toulouse Business School, ESIC in Madrid, and Visiting at the Aviation MBA of Donau University (Krems).

David earned a Master's degree in Business Economics from Bocconi University.

Recent Publications

Download
  • 2025
    Pricing Strategico: Trasformare il prezzo in vantaggio competitivo
    JARACH, D. - "Pricing Strategico: Trasformare il prezzo in vantaggio competitivo" - 2025, Egea, Milano, Italy
  • 2025
    La sfida del giusto pricing anche nel F&B
    JARACH, D., "La sfida del giusto pricing anche nel F&B", Food Service, August 2025, pp. 30-30
  • 2020
    Il Marketing ai tempi del Coronavirus: Istruzioni per l'uso
    JARACH, D., D. REINA - "Il Marketing ai tempi del Coronavirus: Istruzioni per l'uso" - 2020, Egea, Milano, Italy
  • 2017
    Marketing 2020
    JARACH, D., D. REINA - "Marketing 2020" - 2017, Egea, Milano, Italy
  • 2016
    Nuove tendenze del marketing
    JARACH, D., "Nuove tendenze del marketing" in Marketing @ Bocconi. Progettare e trasferire valore al cliente., E. Valdani (Ed.), Egea, 2016
  • 2012
    Airport retail reengineering: la conquista del valore economico per l’impresa-aeroporto
    JARACH, D., "Airport retail reengineering: la conquista del valore economico per l’impresa-aeroporto", Economia & Management, 2012, no. 3, pp. 62-63
  • 2012
    L’ Impresa Aeroporto - Il marketing come leva competitiva
    JARACH, D. - "L’ Impresa Aeroporto - Il marketing come leva competitiva" - 2012, Egea, Italy
  • 2012
    Politiche di mercato e strategie di frontiera: traiettorie di sviluppo del settore delle aerolinee
    JARACH, D., "Politiche di mercato e strategie di frontiera: traiettorie di sviluppo del settore delle aerolinee" in Prodotto, consumatore e politiche di mercato quarant'anni dopo. Scritti in onore di Stefano podestà., S. Borghini, A. Carù, F. Golfetto, S. Pace, D. Rinallo, L. Visconti, F. Zerbini (Eds.), Egea, pp. 445-450, 2012
  • 2011
    Intuire i trend dei mercati di oggi e di domani
    CIRRINCIONE, A., D. JARACH, "Intuire i trend dei mercati di oggi e di domani" in M@rketing Management: Progettare E Generare Valore Per Il Cliente., E. Valdani (Ed.), Egea, 2011
  • 2011
    Price management
    JARACH, D., "Price management" in Marketing Management., E. Valdani (Ed.), Egea, pp. 433-460, 2011

You have seen 10 out of 32 items