Carlo Alberto Carnevale Maffe'
Associate Professor of Practice

Biography
Carlo Alberto Carnevale Maffè is an Associate Professor of Practice of Strategy and Entrepreneurship at SDA Bocconi School of Management.
At Bocconi, he has taught in executive programs with leading international business schools (Wharton School - University of Pennsylvania, Stern School of Business - New York University, HEC Paris, Steinbeis University Berlin, International Management Institute New Delhi, Athens University of Economics, etc.) and in undergraduate and post-graduate courses (Business Strategy, Management Consulting). He has been the coordinator of Master in Strategy and of the executive program in “Competitive Intelligence”, faculty member of Master in Business Administration and Master in Fashion, Experience & Design. He conducts research projects and executive education programs for many international corporations.
His research activity is focused on four key topics (innovation strategies, new business models, competitive intelligence, servitization and circular economy) applied to diverse industries (technology, financial institutions, automotive & industrial solutions, telecommunications, luxury goods, etc.).
The author of many essays, books and articles, his works have been published in various journals and reviews, such as Long Range Planning, Harvard Business Review Italia, Economia & Management. He has been a Visiting Lecturer at Columbia Graduate School of Business - New York. He has received the SDA Bocconi “Teaching Award”. He is the author and co-author of many publications on business cases such as Google, Facebook, Groupon, Telecom Italia, BMW-Mini, Tod’s, Geox, Reply, Banca Mediolanum. He has been a reviewer and a member of the scientific committee of specialized journals. He is a member of the Italian Association of Professional Journalists, an economic editorialist for Mediaset News, a regular contributor with economic op-ed and comments for the international press and TV companies, and coordinator of programs for radio broadcasters, such Radio24 – Il Sole 24 Ore, GEDI-RadioCapital. He is the chairman for workshops held by Aspen Institute Italia. He serves as independent director, member of the board and strategy adviser for venture capital funds and many international corporations and financial institutions, some of which are listed on the stock exchange. He collaborates with the CEFRIEL Research Center on digital ecosystems. He has been a member of the ABI-Lab Committee for research on innovation in financial services and he is part of ANIE (Associazione Nazionale Imprese Elettrotecniche ed Elettroniche), the Confindustria scientific committee for research on “Industry 4.0”. He has been a member of the Strategic Management Society and Society of Competitive Intelligence Professionals, and a Best Paper Nominee at the Academy of Management. He has served on the Steering Committee for E-Business Policies of the European Commission – DG Enterprise, and collaborates with the eHealth Network for the European Commission.
Carlo Alberto holds a Master cum laude in International Economics and Management at SDA Bocconi and a degree cum laude in Political Science (Methodologies for Social Research) from Università degli Studi di Milano.
Recent Publications
- 2025
Torna Trump: un bene per l'Italia?
CARNEVALE MAFFE', C. A., "Torna Trump: un bene per l'Italia?", L'Informatore, 23 January 2025 - 2025
Quelle lezioni e quel conflitto di interessi nascosti dietro le tre ops bancarie
CARNEVALE MAFFE', C. A., "Quelle lezioni e quel conflitto di interessi nascosti dietro le tre ops bancarie", Milano Finanza, 14 February 2025 - 2025
Mediobanca-Banca Generali, un leader del risparmio in Ue
CARNEVALE MAFFE', C. A., "Mediobanca-Banca Generali, un leader del risparmio in Ue", Milano Finanza, 31 May 2025 - 2025
Tra guerra e pace è tutta economia
CARNEVALE MAFFE', C. A., "Tra guerra e pace è tutta economia", Economia de Il Corriere della Sera, 20 October 2025 - 2024
“Everything-as-a-Service”: The Evolution of the Private Market for Goods into a Public Service Platform
CARNEVALE MAFFE', C. A., R. PORCU, A. TOLA, "“Everything-as-a-Service”: The Evolution of the Private Market for Goods into a Public Service Platform" in Innovation, Quality and Sustainability for a Resilient Circular Economy., Giovanni Lagioia, Annarita Paiano, Vera Amicarelli, Teodoro Gallucci, Carlo Ingrao (Eds.), Springer International Publishing, pp. 393-399, 2024 - 2023
Intelligenza Artificiale: La Sifa di ChatGPT
CARNEVALE MAFFE', C. A., "Intelligenza Artificiale: La Sifa di ChatGPT", Vanity Fair, 22 February 2023 - 2023
The contribution of the digital B2C marketplaces of Alibaba to the European Economy and the International Sustainable Development of SMEs
ALTOMONTE, C., C. A. CARNEVALE MAFFE', M. DI FRANCESCO, G. B. PIROTTI, S. RIELA - "The contribution of the digital B2C marketplaces of Alibaba to the European Economy and the International Sustainable Development of SMEs" - 2023, SDA Bocconi, Milano, Italy - 2023
Il contributo di Sky Italia alla società e all’economia nazionale
ALTOMONTE, C., A. BRIOSCHI, C. A. CARNEVALE MAFFE', G. B. PIROTTI, S. RIELA - "Il contributo di Sky Italia alla società e all’economia nazionale" - 2023, SDA Bocconi, Milano, Italy - 2022
Il talento delle donne che fanno impresa
CARNEVALE MAFFE', C. A., "Il talento delle donne che fanno impresa", Il Sole 24 Ore, 5 December 2022 - 2021
Su economia verde e digitale il Pnrr sbaglia le premesse
CARNEVALE MAFFE', C. A., "Su economia verde e digitale il Pnrr sbaglia le premesse", lavoce.info, 29 January 2021
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Grants & Honors
Premio per la Didattica, SDA Bocconi School of Management, 2008

