Beatrice Medici

Fellow
Knowledge groupMarketing
Research domainsBrand & Communication
Teaching domainsSocial Media Communication, Digital Communication, Digital Marketing, Marketing Management, Event Marketing
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Beatrice Medici

Biography

Recent Publications

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  • 2025
    Professional Sport Responsibility and Sustainability: Empirical Study on Football Clubs
    TRINCHERO, E., B. MEDICI, "Professional Sport Responsibility and Sustainability: Empirical Study on Football Clubs" in IRSPM 2025: Civic engagement and social capital in contemporary public administration: facing the challenges of social equity and environmental sustainability, April 7-9, 2025, Bologna, Italy
  • 2025
    The Impact of Sustainable Commuting and AI Augmentation on Organizational Trust: Insights from a Mixed-Methods Study
    CIRRINCIONE, A., F. SORBINO, B. MEDICI, "The Impact of Sustainable Commuting and AI Augmentation on Organizational Trust: Insights from a Mixed-Methods Study" in 13th FINT Conference 2025 - Trust Within and Between Organizations, June18-21, 2025, Genova, Italy
  • 2025
    The invisible power of technology in luxury - Il potere invisibile della tecnologia nel lusso
    VERONESI, V., L. , I. M. COLM, B. MEDICI, S. GALLO, "The invisible power of technology in luxury - Il potere invisibile della tecnologia nel lusso", SDA Bocconi Insight, 10 November 2025
  • 2025
    Da modelli del passato a traiettorie future. Le pratiche di mobilità della Generazione Z - From Historical Patterns to Future Trajectories. Tracing the Evolution of Gen Z’s Mobility Practices
    BORGHINI, S., L. , I. M. COLM, B. MEDICI, "Da modelli del passato a traiettorie future. Le pratiche di mobilità della Generazione Z - From Historical Patterns to Future Trajectories. Tracing the Evolution of Gen Z’s Mobility Practices", Economia & Management, 2025, no. 4, pp. 8-16
  • 2024
    La mobilità urbana nella prospettiva della Generazione Z
    BORGHINI, S., A. CIRRINCIONE, L. , I. M. COLM, A. GAUR, B. MEDICI, F. SORBINO, "La mobilità urbana nella prospettiva della Generazione Z", Economia & Management, 2024, no. 2, pp. 87-96
  • 2024
    La mobilità della Generazione Z negli ambienti urbani: insights dal programma di ricerca 2023-24 di Mobius Lab
    ZERBINI, F., F. SORBINO, B. MEDICI, "La mobilità della Generazione Z negli ambienti urbani: insights dal programma di ricerca 2023-24 di Mobius Lab", Management delle Utilities e delle Infrastrutture, 2024, vol. 22, no. 2, pp. 60-66
  • 2024
    Do football fans prioritise sustainability when thinking about their beloved team?
    MEDICI, B., E. TRINCHERO, "Do football fans prioritise sustainability when thinking about their beloved team?" in IRSPM 2024: Hybrid futures for public governance and management, April 15-18, 2024, Tampere, Finland
  • 2024
    A superhero in your pocket: the phenomenon of super apps from a technocultural perspective
    BORGHINI, S., L. , I. M. COLM, L. R. Y. PAN, B. MEDICI, "A superhero in your pocket: the phenomenon of super apps from a technocultural perspective" in XXI SIM Conference: Brands and Purpose in a changing era, October 17-19, 2024, Milano, Italy
  • 2024
    Strategie di marketing communication per e-bike premium made in Italy: Italmoto e le sfide della mobilità alternativa
    BORGHINI, S., L. , I. M. COLM, B. MEDICI, "Strategie di marketing communication per e-bike premium made in Italy: Italmoto e le sfide della mobilità alternativa" in XXI SIM Conference: Brands and Purpose in a changing era, October 17-19, 2024, Milano, Italy
  • 2024
    Healthcare by looking through patient eyes: a qualitative research approach
    PALVARINI, A., B. MEDICI, E. BORGONOVI, "Healthcare by looking through patient eyes: a qualitative research approach" in IRSPM 2024: Hybrid futures for public governance and management, April 15-18, 2024, Tampere, Finland

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