Anna Omarini
Assistant Professor
Biography
Anna Omarini is a Tenured Researcher and Professor of FinTech at the Department of Finance of Università Bocconi. She is the Director of the following elective courses: Bank and Fintech: vision and strategy and Fintech for digital transformation. Her cooperation with SDA Bocconi began in 1992. Since then, she has run numerous courses such as Retail Bank Management, Digital banking, Bank marketing, loyalty management, and virtual banking. She has conducted workshops and field research projects on the following topics: bank-customer relationships in retail banks; innovation in banking; direct banking; multichannel banking; quality value drivers in wealth management markets; branch innovation; evolution of payment systems and innovation in the bank industry. She has worked with both banks and insurance companies. She has also developed bespoke Masters in Business and Banking Administration for banks delivered to both senior and young professionals. Her research activities focus on bank strategy; retail banking; FinTech, digital banking and open banking; bank marketing and loyalty management; payment services; and bank innovation. She is the author of numerous books, chapters and articles on the subjects she has been developing for several years. She has published her monographies with Palgrave McMillan, McGrawHill and Springer. She has been author of chapters and book editor for international publishers (Wiley, Palgrave Macmillan Ltd, McGrawHill, Springer, Routledge Taylor and Francis Group), and national ones (Bancaria Editrice, Egea, FrancoAngeli, Etas, Edibank). Her articles have been published in international journals (such as Journal of Finance and Bank Management, The Capco Institute Journal of Financial Transformation, Journal of Banks and Bank Systems, Frontiers - Artificial Intelligence in Finance, Journal of Management Studies) and national journals (Economia & Management, Il Risparmio, Bancaria e Banche e Banchieri, among others). She is a reviewer for several journals (such as Journal of Financial Services Marketing, Journal of Accounting and Finance, Electronic Markets, The Journal of Financial Management, Markets and Institutions JFMI). She is an editorial board member of Frontiers in Artificial Intelligence, and the Journal of Accounting and Finance. She is a member of numerous associations, organizations and advisory committees (such as ABILab since 2018, and ItaliaFintech since February 2024). She also participates in conferences in Italy and abroad, as a speaker and chairperson. She has also developed her experience as an independent board member in financial institutions and banks. Since January 2024, she is member of the CBDC Academic Advisory Group of the Bank of England.
Recent Publications
- 2025
Bank business models: how to balance digital transformation and EU regulation
OMARINI, A., "Bank business models: how to balance digital transformation and EU regulation" in Strategic Response to Turbulence. Lessons from Real Shocks., Karol Marek Klimczak, Yochanan Shachmurove (Eds.), Edward Elgar Publishing, chap. 14, pp. 228-242, 2025 - 2025
Banks, Payments, and Wallets – Who Will Lead the Future of Digital Transactions?
OMARINI, A., "Banks, Payments, and Wallets – Who Will Lead the Future of Digital Transactions?" in The Future of Banking - Innovation, Risk and Inclusion., Anita Maček, Michael Murg (Eds.), IntechOpen, 2025 - 2025
Metaverse: Where Is It Going to Add Value for the Financial Services Industry and Banks?
OMARINI, A., G. RAKHMATULLINA, "Metaverse: Where Is It Going to Add Value for the Financial Services Industry and Banks?" in Fintech and the Emerging Ecosystems., Alex Zarifis, Xusen Cheng (Eds.), Springer Cham, pp. 315-340, 2025 - 2024
From Digital Technologies to New Economics in Banking: How to Drive the Future of Digital Money and Data Information Knowledge
OMARINI, A., "From Digital Technologies to New Economics in Banking: How to Drive the Future of Digital Money and Data Information Knowledge" in Digital Transformation and the Economics of Banking: Economic, Institutional, and Social Dimensions., Piotr Łasak, Jonathan Williams (Eds.), Routledge, Taylor and Francis Group, chap. 3, pp. 31-49, 2024 - 2023
Bank and fintech for transformation of financial services: what to keep and what is changing in the industry
OMARINI, A., "Bank and fintech for transformation of financial services: what to keep and what is changing in the industry", Journal of Financial Transformation, 2023, no. 58, pp. 104-113 - 2023
Shifting Paradigms in Banking: How New Service Concepts and Formats Enhance the Value of Financial Services
OMARINI, A., "Shifting Paradigms in Banking: How New Service Concepts and Formats Enhance the Value of Financial Services" in The Fintech Disruption. How Financial Innovation Is Transforming the Banking Industry., Thomas Walker, Elaheh Nikbakht, Maher Kooli (Eds.), Springer International Publishing, chap. 4, pp. 75-113, 2023

