Andrea Rurale

Lecturer
Knowledge groupMarketing
Research domainsSales
Teaching domainsMarketing & Sales Integration, CRM, Event Marketing, Strategic Brand Management, Big Data and AI Marketing
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Andrea Rurale

Biography

Andrea Rurale is a Lecturer at the Department of Marketing at Università Bocconi.

At SDA Bocconi, he is the Director of the Master in Arts Management and Administration (MAMA). He has conducted research and education projects with major enterprises.

His research activities focus on cultural marketing, consumer behaviour, experiential marketing, CRM and marketing communication.

He is the author of books and articles on his topics of interest. His works have been published in Psychology and Marketing. He has been a Visiting Professor in many international universities, such as Simon Fraser in Vancouver (Canada), Tinsgua University in Beijing (China), SMU in Dallas (USA), UTS in Sydney (Australia) and Universidad de Aguascalientes (Mexico). He is the Regional President of FAI Lombardia (Fondo Ambiente Italiano) and President of the Istituto musicale superiore Monteverdi Conservatory in Cremona.

Andrea earned a degree from Università Bocconi and a PhD in Marketing from Universitat de València.

Recent Publications

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  • 2024
    Advancing arts philanthropy practices for well‐being
    ADDIS, M., A. RURALE, "Advancing arts philanthropy practices for well‐being", Journal of Philanthropy and Marketing, 2024, vol. 29, no. 1
  • 2024
    The Stepwise Artification Process in Luxury Fashion: Strategic Integration With the Arts and Collaboration With Non‐Profit Institutions
    MION DALLE CARBONARE, P., M. LUCHETTI, A. RURALE, E. FANIN, "The Stepwise Artification Process in Luxury Fashion: Strategic Integration With the Arts and Collaboration With Non‐Profit Institutions", Journal of Philanthropy and Marketing, 2024, vol. 29, no. 4, pp. e1882
  • 2022
    Nuove esperienze di consumo il caso FAI
    RURALE, A., A. CARÙ, P. MION DALLE CARBONARE, "Nuove esperienze di consumo il caso FAI", Economia & Management, 2022, no. 1, pp. 30-34
  • 2022
    Valorizzare l’intangibile
    RURALE, A., "Valorizzare l’intangibile" in Manager del Futuro., E. Baglieri (Ed.), Egea, chap. 10, pp. 155-165, 2022
  • 2021
    Il valore della cultura. 22 esperti per nuove strategie
    ADDIS, M., A. RURALE (Eds.), "Il valore della cultura. 22 esperti per nuove strategie" - 2021, Skira Editore, Italy
  • 2020
    Managing the Cultural Business: Avoiding Mistakes, Finding Success
    ADDIS, M., A. RURALE (Eds.), "Managing the Cultural Business: Avoiding Mistakes, Finding Success" - 2020, Routledge, Great Britain