Andrea Ordanini
Full Professor
Biography
Andrea Ordanini is Full Professor at the Marketing Department of Università Bocconi, where he holds the BNP Paribas Chair in Marketing and Service Analytics. He has been the Marketing Department Director from 2013 to 2019.
His teaching activity is focused on Marketing Analytics and Services Marketing with particular attention to music and art industries both at the graduate and the business school. He is faculty member of the DBA program.
Andrea's research focuses on services marketing and cultural products consumption. He published his papers on the most relevant marketing journals like the Journal of Marketing, Marketing Science and the Journal of Consumer Research. He is a Developmental Editor at the Journal of Marketing, and an Associate Editor at the Journal of Product Innovation Management” and the Journal of Service Research.
He received a degree in Business Administration from Università Bocconi, a PhD in Business Administration from Università di Pavia and he has been Visiting Researcher at the London School of Economics and Political Sciences and at the University of California at Irvine.
Recent Publications
- 2025
Unintended consequences of in-store technology for frontline employees: An empirics-first approach
NANNI, A., A. ORDANINI, "Unintended consequences of in-store technology for frontline employees: An empirics-first approach", Journal of the Academy of Marketing Science, 2025, vol. 53, pp. 129–149 - 2024
Digital signage for promoting price discounts: First insights into customer spending on distant and nearby discounted products
NANNI, A., A. ORDANINI, "Digital signage for promoting price discounts: First insights into customer spending on distant and nearby discounted products", Journal of Retailing, 2024, vol. 100, no. 2, pp. 186-198 - 2024
Fueling innovation management research: Future directions and five forward‐looking paths
SPANJOL, J., C. H. NOBLE, M. BAER, M. L. A. M. BOGERS, J. BOHLMANN, R. B. BOUNCKEN, L. BSTIELER, L. M. DE LUCA, R. GARCIA, G. GEMSER, D. GREWAL, M. HOEGL, S. KUESTER, M. KUMAR, R. LEE, D. MAHR, C. NAKATA, A. ORDANINI, A. RINDFLEISCH, V. P. SEIDEL, A. SORESCU, R. VERGANTI, M. WETZELS, "Fueling innovation management research: Future directions and five forward‐looking paths", Journal of Product Innovation Management, 2024, vol. 41, no. 5, pp. 893-948 - 2022
Is Gossip Always Bad for Human Branding? Unexpected Consequences of Celebrity Gossip
GIAMBASTIANI, G., A. ORDANINI, J. C. NUNES, "Is Gossip Always Bad for Human Branding? Unexpected Consequences of Celebrity Gossip" in EMAC Annual Conference, May 24-27, 2022, Budapest, Hungary - 2022
Technology in Service
NANNI, A., A. ORDANINI, "Technology in Service" in The Palgrave Handbook of Service Management., Bo Edvardsson, Bård Tronvoll (Eds.), Springer International Publishing, pp. 869-886, 2022 - 2022
I want you to like me, so I’ll wait to share the bad - The influence of self-presentation concerns on consumer ratings
SOLINAS, E., F. VALSESIA, J. C. NUNES, A. ORDANINI, "I want you to like me, so I’ll wait to share the bad - The influence of self-presentation concerns on consumer ratings" in 2022 AMA Winter Academic Conference, February 18-20, 2022, Las Vegas, United States of America - 2021
Forgiare il Futuro. L'effectuation Theory e il Percorso Imprenditoriale di Loccioni
COLM, L., I. M., A. ORDANINI - "Forgiare il Futuro. L'effectuation Theory e il Percorso Imprenditoriale di Loccioni" - 2021, Egea, Milano, Italy - 2021
I am not talking to you: Partitioning an audience in an attempt to solve the self-promotion dilemma
VALSESIA, F., J. C. NUNES, A. ORDANINI, "I am not talking to you: Partitioning an audience in an attempt to solve the self-promotion dilemma", Organizational Behavior and Human Decision Processes, 2021, vol. 165, pp. 76-89 - 2021
The Concept of Authenticity: What It Means to Consumers
NUNES, J. C., A. ORDANINI, G. GIAMBASTIANI, "The Concept of Authenticity: What It Means to Consumers", Journal of Marketing, 2021, vol. 85, no. 4, pp. 1-20 - 2021
Facing Supply Chain Disruptions: Strategies to Ensure Relational Continuity
COLM, L., I. M., A. ORDANINI, "Facing Supply Chain Disruptions: Strategies to Ensure Relational Continuity" in The Impact of COVID-19 on Supply Chain Management., Richard Wilding (Ed.), Proud Pen, chap. 4, pp. 55-72, 2021
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Grants & Honors
Excellence in Research Award, Università Commerciale Luigi Bocconi, 2022
Hunt/Maynard Award for the Most Significant Yearly Contribution to Marketing Theory: The Concept of Authenticity: What It Means to Consumers (with J. Nunes and G. Giambastiani), 2022
Excellence in Research Award, Università Commerciale Luigi Bocconi, 2021
Excellence in Research Award, Università Commerciale Luigi Bocconi, 2019
Excellence in Teaching Innovation - PhD School, Università Commerciale Luigi Bocconi, 2019
Best Paper Award, Services Marketing Track – American Marketing Association Winter Conference, Austin, TX: When Technology Hurts: Unexpected Evidence from a Multi-Method Analysis in High-Touch Services (with A. Nanni), 2019
Emerald Citation of Excellence Award for articles published in 2014: When the Recipe Is More Important Than the Ingredients: A Qualitative Comparative Analysis (QCA) of Service Innovation Configurations. “Journal of Service Research”, (with A. Parasuraman, and G. Rubera), 2017
“Teaching Excellence” Award, Università Commerciale Luigi Bocconi, 2016
Excellence in Research Award, Università Commerciale Luigi Bocconi, 2015
“Teaching Excellence” Award, Università Commerciale Luigi Bocconi, 2012
“Journal of Service Research” 2011 Best Article Award: Service Innovation Viewed Through a Service-Dominant Logic Lens: A Conceptual Framework and Empirical Analysis (with A. Parasuraman), 2012
Best Paper Award, Overall Conference – American Marketing Association ServSig International Conferences, Porto, PT: Crowdfunding: transforming customers into investors through innovative service platforms (with M. Pizzetti, L. Miceli, and A. Parasuraman), 2010
Best Paper Award, Research Methods Track – American Marketing Association Winter Conference, New Orleans, LO: Exploring the Power of Qualitative Comparative Analysis: A Replication and Extension of a Prior Study on Accelerating New Product Development (with E. Nijssen and F. Langerak), 2010
Best Practitioner Presentation Award Finalist - 18th Frontiers in Service Conference, University of Hawaii: A “Financial” Innovation in Promotion Services: the case of LoyaltySharesTM (with E. Philips), 2009
Highly Commended Paper – 11th Symposium on Service Excellence in Management, Wolsfburg, GER: The Moderating Role of Customer Co-Production on the link between Service Creativity and Intention-to-buy (with G. Rubera and A. Parasuraman), 2009
Best Paper Award, Overall Conference – American Marketing Association Winter Conference, Tampa, FL: Service Innovation in The Service Dominant Logic: In Search of a Framework (with A. Parasuraman), 2009
Emerald Literati Award for a Highly Commended Paper Published on the “International Journal of Production and Operation Management”: Strategic Capabilities and Internet Resources in Procurement: A Resource-Based View of B-to-B Buying Process (with G. Rubera), 2008
Excellence in Research Award, Università Commerciale Luigi Bocconi, 2007
SDA Best Management Paper Award: Consumption Patterns, Digital Technology and Music Downloading, (with L. Molteni). “Long Range Planning” – vol.36, n.4 – 2003 (pp. 389-406), SDA Bocconi School of Management, 2004
