Alessandro Arbore
Professor of Practice
Biography
Alessandro Arbore is an Adjunct Professor of Marketing at SDA Bocconi School of Management.
At SDA Bocconi, he has held the positions of Marketing Area Director, Executive Master in Marketing and Sales (EMMS) Director (in partnership with Esade Business School), and Scientific Director of the international program "Senior Management Program." Currently, he serves as the Director of the "Strategic Marketing" program and is responsible for marketing courses and Market Strategy in the Executive MBA programs at SDA Bocconi. For over 25 years, he has conducted courses, seminars, research projects, and participated in professional activities for companies operating in various sectors, including automotive, telecommunications, and pharmaceuticals, both B2C and B2B.
His research focuses on four key topics: market strategies and revenue models in the era of hyperconnectivity, market-based innovation, customer value management, and marketing metrics.
He is the author of numerous essays on these subjects, and his works have been published in prominent journals, including Economia & Management, Journal of the Association for Information Systems, Journal of Retailing and Consumer Services, and Journal of Service Management.
He has also served as a Visiting Scholar at the Wharton Business School, University of Pennsylvania, USA. After completing his Bachelor's degree in Business Administration with a specialization in Marketing at Bocconi University, Alessandro earned a Ph.D. and a Master's degree at the George Washington University, Washington D.C.
Recent Publications
- 2025
Market Strategies in a Hyper-Connected World
ARBORE, A. - "Market Strategies in a Hyper-Connected World" - 2025, Bocconi University Press - BUP, Milano, Italy - 2025
Replace, Add, Augment: un possibile framework per l’AI Marketing
ARBORE, A., "Replace, Add, Augment: un possibile framework per l’AI Marketing", Economia & Management, 2025, no. 1, pp. 48-60 - 2023
Le decisioni di mercato nelle fasi di incertezza: il caso del metaverso
ARBORE, A., A. MANDELLI, "Le decisioni di mercato nelle fasi di incertezza: il caso del metaverso", Economia & Management, 2023, no. 2, pp. 101-105 - 2023
Verso un nuovo paradigma di omnichannel in chiave phygital
PIANCATELLI, C., M. MASSI, A. ARBORE, "Verso un nuovo paradigma di omnichannel in chiave phygital", Harvard Business Review Italia, September 2023, pp. 106-110 - 2023
Mercati e marketing al tempo dei social media
MANDELLI, A., A. ARBORE, C. PIANCATELLI, "Mercati e marketing al tempo dei social media", Micro & Macro Marketing, 2023, no. 1, pp. 207-232 - 2022
Strategie di imitazione l’arma in più per le imprese
ARBORE, A., "Strategie di imitazione l’arma in più per le imprese", Economia & Management, 2022, no. 1, pp. 95-101 - 2022
Storie, Relazioni e Business: Social Media Marketing nell'era delle piattaforme
MANDELLI, A., A. ARBORE, C. PIANCATELLI - "Storie, Relazioni e Business: Social Media Marketing nell'era delle piattaforme" - 2022, Egea, Milano, Italy - 2022
Vibram: il marketing digitale come motore della digital transformation
MANDELLI, A., C. PIANCATELLI, A. ARBORE, "Vibram: il marketing digitale come motore della digital transformation", Micro & Macro Marketing, 2022, vol. 31, no. 1, pp. 117-134 - 2022
If Content is the King, Engagement is the Queen
ARBORE, A., C. PIANCATELLI, "If Content is the King, Engagement is the Queen", MediaBrief, 16 August 2022 - 2021
Nuove e vecchie logiche di mercato nell’era dell’iperconnessione
ARBORE, A., A. MANDELLI, "Nuove e vecchie logiche di mercato nell’era dell’iperconnessione", Economia & Management, 2021, no. 3, pp. 88-93
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Grants & Honors
Rotman School of Management Teaching Award, Rotman School of Management, 2020
Teaching Excellence Award, ESADE Business School, 2017
Best Papers Awards of the Sixty-Ninth Annual Meeting of the Academy of Management, Academy of Management, 2009
