Adam Eric Greenberg

Assistant Professor
Knowledge groupMarketing
Research domainsMarketing Management
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Adam Eric Greenberg

Biography

Adam Eric Greenberg is an Assistant Professor in the department of Marketing at Università Bocconi. Prior to joining Bocconi, he was a postdoctoral scholar in Marketing at UCLA's Anderson School of Management. He studies consumer behavior and judgment and decision making. His research focuses on consumer financial decision making, well-being, and the framing of choices. He is the author of numerous articles on his topics of interest. His works have been published in the Journal of Marketing Research, Organizational Behavior and Human Decision Processes, and Journal of Behavioral Decision Making, among others. He has a bachelor's degree in Economics (with a minor in religion) from Vassar College, and a Ph.D. in Economics from the University of California.

Recent Publications

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  • 2025
    Bounded rationalization: The role of acceptance in postchoice and postassignment rationalization.
    MUNZ, K. P., A. E. GREENBERG, V. G. MORWITZ, "Bounded rationalization: The role of acceptance in postchoice and postassignment rationalization.", Psychological Review, 2025
  • 2023
    What Motivates Social Security Claiming Age Intentions? Testing Behaviorally-Informed Interventions Alongside Individual Differences
    GREENBERG, A. E., H. E. HERSHFIELD, S. B. SHU, S. A. SPILLER, "What Motivates Social Security Claiming Age Intentions? Testing Behaviorally-Informed Interventions Alongside Individual Differences", Journal of Marketing Research, 2023, vol. 60, no. 6, pp. 1052-1070
  • 2021
    Consumer debt and satisfaction in life.
    GREENBERG, A. E., C. MOGILNER, "Consumer debt and satisfaction in life.", Journal of Experimental Psychology: Applied, 2021, vol. 27, no. 1, pp. 57-68
  • 2021
    Financial shame spirals: How shame intensifies financial hardship
    GLADSTONE, J. J., J. M. JACHIMOWICZ, A. E. GREENBERG, A. D. GALINSKY, "Financial shame spirals: How shame intensifies financial hardship", Organizational Behavior and Human Decision Processes, 2021, vol. 167, pp. 42-56
  • 2021
    Income More Reliably Predicts Frequent Than Intense Happiness
    JACHIMOWICZ, J. M., R. MO, A. E. GREENBERG, B. JERONIMUS, A. V. WHILLANS, "Income More Reliably Predicts Frequent Than Intense Happiness", Social Psychological and Personality Science, 2021, vol. 12, no. 7, pp. 1294-1306
  • 2020
    Financial product sensitivity predicts financial health
    GREENBERG, A. E., A. B. SUSSMAN, H. E. HERSHFIELD, "Financial product sensitivity predicts financial health", Journal of Behavioral Decision Making, 2020, vol. 33, no. 1, pp. 15-26

Grants & Honors

  • Excellence in Research Award, Università Commerciale Luigi Bocconi, 2023

  • Poets & Quants Top 50 Undergraduate Business School Professors, 2020