€ 4.000
Price (+ VAT)
Calendar: Feb 18, 2020 - Mar 28, 2020 (4 Days)

Your opportunity


Today each product must be a high-intensity service and brand experience. By leveraging the full power of big data you can create and successfully manage a data-driven service experience that becomes a new source of value for your business. This program can help you do this.


Skype Chat with the Direction
Please write to SDDE Director and Coordinator to book your place and arrange your time slot.
Andreina Mandelli, Director - Skype ID: Andreina.mandelli
Chiara Piancatelli, Coordinator - Skype ID: chiarapiancatelli

Program Agenda
From 18/02
to 28/03
3 days
8 hours

4 days (8 hours in Distance Learning + 3 days face-to-face):


Distance Learning: 8 hours from 18 February to 28 March 2020 

Face-to-Face: 25-28 February 2020 (the 25th only afternoon, the 28th only morning)


Distance learning (DL) identifies an individual independent activity: it refers to an asynchronous learning mode that provides access to training tools, business cases and materials on an e-learning platform. The hours indicated are the expected average commitment for this part of the course. Participants will be able to organize their schedule themselves based on their own availability, but must stay within the specified time frame.

What you'll be working on
What you'll be working on
  • Servitization paths for product businesses
  • Production and main service delivery models
  • Introduction to service experience design
  • Intelligence for service design
  • Innovating the customer journey approach
  • Applying digital augmentation to service experience design
  • Big data and AI to design adaptive service
  • The new service ambients
  • The social/collaboration dimension of the new services
  • Service innovation for business model innovation
  • The new competencies
  • The impact of this transformation on marketing and the business organization


Download the brochure and learn more about the program



Who it is for


Executives with responsibilities in marketing, customer service, customer operations, innovation, and business development functions.



HotTopics - From Data to New Services
with Andreina Mandelli

"From Data to New Services". A chat with Andreina Mandelli | SDA Bocconi School of Management.

"We can create new services from data ... ok but ... HOW CAN WE DO IT? We apply an original approach to designing new services within the framework of digital transformation, using both service design and big data & AI marketing insights and methods. In our course the participants will have the possibility to apply these rules to a real case."

"Internet of Things, digital augmentation, Big Data and AI are changing most of the paradigms of communication and are setting new challenges: each product becomes a high-intensity, data-driven service and brand experience, and a new source of value for your business."

Go to the CV

Andreina Mandelli

Related Programs

How to register
Request information



Enrollment requests are reviewed on a rolling basis, those received after the final deadline may not be accepted.

At the end of the program a certificate will be issued to the participants (minimum required frequency: 80% of training hours)
Bocconi Alumni are entitled to a range of benefits and services, including special reductions on the Open Programs' participation fee. To take advantage of the discount,  please, enter your Alumnus/a status in the notes when registering for one of the programs. For more details, please contact:
The two offers are not cumulative.

Standard working hours are from 9:00 am to 5:30 pm (CET)


All those who have taken part in the School's training programs become members, free of charge and with no expiration date, of the #MINE Community.

Learn more


For further information and orientation: