SERVICE DESIGN IN THE DIGITAL ERA

Milano
Location
English
Language
Blended
Format
€ 3,400
Price (+ VAT)
First edition: Mar 5, 2019 - Apr 4, 2019 (4 Days)

Your opportunity

 

Today each product must be a high-intensity service and brand experience. By leveraging the full power of big data you can create and successfully manage a data-driven service experience that becomes a new source of value for your business. This program can help you do this.

Program Agenda
off
campus
From 5/03
on
campus
19-22/03
off
campus
to 4/04
3 days
ON CAMPUS
8 hours
OFF CAMPUS

4 days (8 hours in Distance Learning + 3 days face-to-face)

 

Distance Learning: 8 hours from 5 March to 4 April 2019

Face-to-Face: 19-22 March 2019 (the 19th only afternoon, the 22nd only morning)

What you'll be working on
What you'll be working on
  • Servitization paths for product businesses
  • Production and main service delivery models
  • Introduction to service experience design
  • Intelligence for service design
  • Innovating the customer journey approach
  • Applying digital augmentation to service experience design
  • Big data and AI to design adaptive service
  • The new service ambients
  • The social/collaboration dimension of the new services
  • Service innovation for business model innovation
  • The new competencies
  • The impact of this transformation on marketing and the business organization

 

Download the brochure and learn more about the program

 

 

Who it is for

 

Executives with responsibilities in marketing, customer service, customer operations, innovation, and business development functions.

 

 
Andreina Mandelli
Director

Related Programs

How to register
Request information

 

 

The final deadline for enrollment is 13th February 2019.  Enrollment requests are reviewed on a rolling basis, those received after the final deadline may not be accepted.

At the end of the inititative, each participant will receive a certificate of attendance.
 

A 10% reduction on the program fee is offered to applications sent in by 4th January 2019.

Bocconi Alumni can benefit from a 10% reduction on the application fee. 
In order to benefit from this discount, please write down “ALUMNI10” in the text box labelled “note” on the payment page of the online application. Failure to include this does not guarantee your eligibility for the special payment term.
 
The two offers are not cumulative.
 
 
 
Standard working hours are from 9:00 am to 5:30 pm (CET)
 
 
 

#MINE

All those who have taken part in the School's training programs become members, free of charge and with no expiration date, of the #MINE Community.

Learn more

 

For further information and orientation: