€ 4,000
Price (+ VAT)
Calendar: Apr 26, 2021 - May 23, 2021 (4 Days)

Your opportunity


Today each product must be a high-intensity service and brand experience. By leveraging the full power of big data you can create and successfully manage a data-driven service experience that becomes a new source of value for your business. This program can help you do this.


Skype Chat with the Direction
Please write to SDDE Director and Coordinator to book your place and arrange your time slot.
Andreina Mandelli, Director - Skype ID: Andreina.mandelli
Chiara Piancatelli, Coordinator - Skype ID: chiarapiancatelli

Program Agenda
from 26/04
to 23/05
3 days
8 hours

4 days (8 hours in Distance Learning + 3 days face-to-face):


Distance Learning: 8 hours from 26 April to 23 May 2021 

Face-to-Face: 11-14 May 2021 (the 11th only afternoon, the 14th only morning)


Distance learning (DL) identifies an individual independent activity: it refers to an asynchronous learning mode that provides access to training tools, business cases and materials on an e-learning platform. The hours indicated are the expected average commitment for this part of the course. Participants will be able to organize their schedule themselves based on their own availability, but must stay within the specified time frame.

What you'll be working on
What you'll be working on
  • Servitization paths for product businesses
  • Production and main service delivery models
  • Introduction to service experience design
  • Intelligence for service design
  • Innovating the customer journey approach
  • Applying digital augmentation to service experience design
  • Big data and AI to design adaptive service
  • The new service ambients
  • The social/collaboration dimension of the new services
  • Service innovation for business model innovation
  • The new competencies


Download the brochure and learn more about the program



Who it is for


Executives with responsibilities in marketing, customer service, customer operations, innovation, and business development functions.



HotTopics - From Data to New Services
with Andreina Mandelli

"From Data to New Services". A chat with Andreina Mandelli | SDA Bocconi School of Management.

"We can create new services from data ... ok but ... HOW CAN WE DO IT? We apply an original approach to designing new services within the framework of digital transformation, using both service design and big data & AI marketing insights and methods. In our course the participants will have the possibility to apply these rules to a real case."

"Internet of Things, digital augmentation, Big Data and AI are changing most of the paradigms of communication and are setting new challenges: each product becomes a high-intensity, data-driven service and brand experience, and a new source of value for your business."


"Service design is about designing how you and your customer can create value, together."


Go to CV

Andreina Mandelli

Learn More
Request information



The final deadline for enrollment is 6 April 2021. Enrollment requests are reviewed on a rolling basis, those received after the final deadline may not be accepted.

A 10% reduction on the program fee is offered to applications sent in by 25 February 2021.


Discover the safety standards of our new headquarters


At the end of the program a participation certificate will be issued to the participants (minimun required frequency: 80% of training hours).


Special Payment Terms


Women Are Good For Business


To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them, until 8th March 2022, a 20% reduction on the participation fee for all Executive Programs.

This reduction only applies to Programs beginning in the above mentioned period, and cannot be combined with other promotional offers.



Bocconi Alumni

Bocconi Alumni are entitled to a 30% reduction on the participation fee. To take advantage of the discount, please enter your Alum status when registering by indicating “ALUMNI 30” in the notes. Remember that without this indication, the discount will not be applicable.

Learn more



All those who have taken part in the School's training programs become members, free of charge and with no expiration date, of the #MINE Community.

Learn more



For further information and orientation

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