Anyone responsible for driving change in their organization through innovation will tell you, it’s not easy. Every step of the journey presents challenges: Identifying/validating new opportunities, aligning a complex organization, designing creative solutions, and getting everything to market at the speed of today’s competition. What processes, philosophies and capabilities are needed to manage these challenges more effectively?
Human centered design has become a powerful methodology for driving innovation in complex organizations. With design playing a strategic role in the world’s most innovative firms, many companies are looking to the “designers toolbox” as the solution to their own product development and innovation struggles. This workshop – stemming from the collaboration between SDA Bocconi School of Management and Frog Design, a global design and strategy firm – aims at answering this challenge using human centered design. At the center of the design-driven approach are two key capabilities: empathy with users (customers and internally) to better understand customer value and rapid prototyping to bring ideas to life quickly.
In collaboration with: