Today, communication and marketing managers need to face the challenges brought about by the digital transformation. Knowing how to deal with the critical issues emerging from the impact of the new digital technologies on communication activities is essential to the success of any business.
Social media, mobile communication, the use of augmented or immersive reality technologies, Big Data (which support decision-making as well as content and interaction processes, thanks in part to the potential of Artificial Intelligence) have all altered the nature and rationale of interactions with target customers, generating new business and branding opportunities.
This program addresses the need to develop a more systematic framework to manage digital communication, and will help you redesign brand touchpoints and brand experience through content and interactions, to shape an integrated customer journey.
Skype Chat with the Direction
Please write to the Director and Coordinator to book your place and arrange your time slot.
Andreina Mandelli, Co-Director - Skype ID: Andreina.mandelli
Chiara Piancatelli, Co-Director - Skype ID: chiarapiancatelli
