€ 2,500
Price (+ VAT)
Calendar: Oct 25, 2021 - Dec 3, 2021 (5 Days)
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Your opportunity


Today, communication and marketing managers need to face the challenges brought about by the digital transformation. Knowing how to deal with the critical issues emerging from the impact of the new digital technologies on communication activities is essential to the success of any business.


Social media, mobile communication, the use of augmented or immersive reality technologies, Big Data (which support decision-making as well as content and interaction processes, thanks in part to the potential of Artificial Intelligence) have all altered the nature and rationale of interactions with target customers, generating new business and branding opportunities.


This program addresses the need to develop a more systematic framework to manage digital communication, and will help you redesign brand touchpoints and brand experience through content and interactions, to shape an integrated customer journey.


Skype Chat with the Direction
Please write to the Director and Coordinator to book your place and arrange your time slot.
Andreina Mandelli, Co-Director - Skype ID: Andreina.mandelli
Chiara Piancatelli, Co-Director - Skype ID: chiarapiancatelli

Program Agenda
25/10 - 3/12

5-day equivalent (20 online sessions): from 25 October to 3 December 2021

I module (6 asynchronous sessions in DL*): from 25 October to 8 November
II module (10 synchronous sessions: Live Webinars + 2 asynchronous sessions in DL*): from 9 to 29 November

Live webinars will take place between 6 and  8.00 pm on the following dates:

  • 09/11
  • 10/11
  • 11/11
  • 16/11
  • 17/11
  • 18/11
  • 23/11
  • 25/11
  • 26/11
  • 29/11

III module (2 asynchronous sessions in DL*): from 30 November to 3 December


*Distance learning (DL) identifies an individual independent activity: it refers to an asynchronous learning mode that provides access to training sessions, business cases and materials on an e-learning platform. The expected average commitment for each DL session is 2 hours; participants will be able to organize their schedule themselves based on their own availability, but must stay within the specified time frame

What you'll be working on
What you'll be working on
  • The new digital ecosystem
  • The role of communication in digital transformation
  • Knowledge to support digital communication decisions
  • New digital and immersive experiences
  • Content and advertising
  • Brand storytelling
  • Digital influence
  • Reputation and crisis management
  • Digital analytics in communication
  • Automation in communication



Download the brochure and learn more about the program



Who is it for

The Program is designed for professionals who:

  • Have a managerial knowledge in Corporate Communication and Marketing (even acquired in other functions)
  • Need to face the challenges brought about by the digital transformation in these management areas
  • Want to investigate and discuss decision-making and evaluation models regarding content and advertising strategies as well as interaction strategies with customers and stakeholders, in a cutting-edge context as to the impact of digital technologies . 

#HotTopics "New Communication for Digital Transformation" with Andreina Mandelli


"Changes in digital communication for marketing and PR are so fast that uncertainty and confusion often damage the ability of the companies to leverage the great potential of the new technologies in this field. Communication has become the strategic core competence for companies that want to win the challenges of digital transformation."

Go to CV

Andreina Mandelli

"What is the secret to design an engaging dialogue between company and customer?" "Knowing your customers."
You must be able to understand what consumers need and want, what they do and how they feel at each touchpoint of their customer journey. Only then will you be able to learn, identify problems and value gaps, and find opportunities for new value creation.


Go to CV

Chiara Piancatelli
Learn More
Request information



The final deadline for enrollment is 5 October 2021. Enrollment requests are reviewed on a rolling basis, those received after the final deadline may not be accepted.

At the end of the inititative, each participant will receive a certificate of attendance.


A 10% reduction on the program fee is offered to applications sent in by 26 August 2021.



The technical requirements to access the platform are:  MAC, Windows, or Linux PC with internet connection (ADSL, Wi-Fi)


Compatible Browsers:

  • IE10+
  • Firefox
  • Chrome
  • Safari


Mobile Device with an internet connection (preferably Wi-Fi):

  • IOS7+
  • Android 4.X



Special Payment Terms

Women Are Good For Business and We Need More


To foster women’s education in management and contribute to their professional development, SDA Bocconi School of Management offers them, until 8 March 2022, a 20% reduction on the participation fee for all Executive Open Programs, including Online On Demand. This reduction cannot be combined with other promotional offers.

Bocconi Alumni are entitled to a 30% reduction on participation fees. To take advantage of the discount, please enter your Alumnus status when registering by indicating “ALUMNI30” in the notes section. Remember that without this indication, the discount will not be applicable.
Moreover, 2021 marks the 50th anniversary of SDA Bocconi School of Management. To celebrate this important milestone, we are pleased to offer a gift to our former students: each Alumnus can attend an Executive Open Program for free when a colleague or friend enrolls for the same Program.

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The two offers are not cumulative.



All those who have taken part in the School's training programs become members, free of charge and with no expiration date, of the #MINE Community.

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For further information and orientation

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