DIGITAL COMMUNICATION - ONLINE EDITION

English
Language
Online
Format
€ 3,400
Price (+VAT)
First edition: Nov 7, 2019 - Dec 2, 2019 (4 Days)
Nascosto

Managers in all industries deal with both opportunities and problems of digital transformation and and its implications in communicating. In this program we offer you a close-up of the new interactive and participatory practices of social and mobile communication.

Program Agenda
off
campus
from 7/11 to 2/12

16 online sessions (4 days equivalent) - from 7 November to 2 December 2019


Synchronous sessions: TBD from 7 November and 2 December 2019
Asynchronous sessions: from 7 November to 2 December 2019

What you'll be working on
What you'll be working on
  • Major trends in digital technology and communication
  • Digital communication with big data and AI in digital transformation
  • Branding in social mobile times
  • Digital strategy and planning
  • Digital and social intelligence in times of big data
  • Brand narrative and transmedia storytelling with social mobile communication
  • Managing digital experiences in the brand augmented journey
  • Trends in digital advertising
  • Mixed reality and omnichannel
  • Reputation and crisis management in social media
  • Evaluations and metrics

 

 

 

 

Who is it for

This program is designed for managers in the area of marketing and corporate communication, and other professionals who need to address the challenge of the new digital communication and social media.

 

 
Andreina Mandelli
Director

Related Programs

How to register
Request information

 

 

The final deadline for enrollment is 18 October 2019.  Enrollment requests are reviewed on a rolling basis, those received after the final deadline may not be accepted.

At the end of the inititative, each participant will receive a certificate of attendance
 

A 10% reduction on the program fee is offered to applications sent in by 8 September 2019.

In order to benefit from the 10% discount, please write down “ALUMNI10” in the text box labelled “note” on the payment page of the online application. Failure to include this does not guarantee your eligibility for the special payment term. The offers are not cumulative.

 

#MINE

All those who have taken part in the School's training programs become members, free of charge and with no expiration date, of the #MINE Community.

Learn more

 

For further information and orientation: