€ 2,500
Price (+ VAT)
Calendar: Oct 5, 2020 - Dec 11, 2020 (5 Days)

Your opportunity


Managers in all industries deal with both opportunities and problems of digital transformation and and its implications in communicating. In this program we offer you a close-up of the new interactive and participatory practices of social and mobile communication.


Skype Chat with the Direction
Please write to SDDE Director and Coordinator to book your place and arrange your time slot.
Andreina Mandelli, Director - Skype ID: Andreina.mandelli
Chiara Piancatelli, Coordinator - Skype ID: chiarapiancatelli

Program Agenda
5/10 - 11/12

5-day equivalent (20 online sessions for a total of 40 hours): from 5 October to 11 December 2020

I module (6 asynchronous sessions in DL*): from 5 to 26 October  
II module (8 synchronous sessions: Live Webinars + 4 asynchronous sessions in DL*): from 27 October to 2 December.

Live webinars will take place between 6 and 7.30 pm on the following dates:

  • 27/10
  • 28/10
  • 10/11
  • 12/11
  • 19/11
  • 25/11
  • 30/11
  • 2/12

III module (2 asynchronous sessions in DL*): from 3 to 11 December


*Distance learning (DL) identifies an individual independent activity: it refers to an asynchronous learning mode that provides access to training sessions, business cases and materials on an e-learning platform. The expected average commitment for each DL session is 2 hours; participants will be able to organize their schedule themselves based on their own availability, but must stay within the specified time frame

What you'll be working on
What you'll be working on
  • Major trends in digital technology and communication
  • Digital communication with big data and AI in digital transformation
  • Branding in social mobile times
  • Digital strategy and planning
  • Digital and social intelligence in times of big data
  • Brand narrative and transmedia storytelling with social mobile communication
  • Managing digital experiences in the brand augmented journey
  • Trends in digital advertising
  • Mixed reality and omnichannel
  • Reputation and crisis management in social media
  • Evaluations and metrics



Download the brochure and learn more about the program



Who is it for

This program is designed for managers in the area of marketing and corporate communication, and other professionals who need to address the challenge of the new digital communication and social media.


"Changes in digital communication for marketing and PR are so fast that uncertainty and confusion often damage the ability of the companies to leverage the great potential of the new technologies in this field. Communication has become the strategic core competence for companies that want to win the challenges of digital transformation."

Go to CV

Andreina Mandelli

"The new advantage of digital communication. Data, cognitive computing and advanced analytics allow to put customers and their new reinvented brand experience at the center of the new business models. One thing you need most: integration. How can you do it without new vision, competences, and skills of communication?"

Go to CV

Chiara Piancatelli
Learn More
Request information

The final deadline for enrollment is 15 September 2020.  Enrollment requests are reviewed on a rolling basis, those received after the final deadline may not be accepted.

At the end of the inititative, each participant will receive a certificate of attendance

A 10% reduction on the program fee is offered to applications sent in by 6 August 2020.


Bocconi Alumni are entitled to a range of benefits and services, including special reductions on the Open Programs' participation fee. To take advantage of the discount,  please, enter your Alumnus/a status in the notes when registering for one of the programs. For more details, please contact:
The two offers are not cumulative.

Women Are Good For Business


To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them, until 8th March 2021, a 20% reduction on the participation fee for all Executive Programs.

This reduction only applies to Programs beginning in the above mentioned period, and cannot be combined with other promotional offers.





Learn more


The technical requirements to access the platform are:  MAC, Windows, or Linux PC with internet connection (ADSL, Wi-Fi)


Compatible Browsers:

  • IE10+
  • Firefox
  • Chrome
  • Safari


Mobile Device with an internet connection (preferably Wi-Fi):

  • IOS7+
  • Android 4.X


All those who have taken part in the School's training programs become members, free of charge and with no expiration date, of the #MINE Community.

Learn more


For further information and orientation

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