€ 3,400
Price (+VAT)
Calendar: Oct 24, 2019 - Dec 2, 2019 (4 days)

Your opportunity


Managers in all industries deal with both opportunities and problems of digital transformation and and its implications in communicating. In this program we offer you a close-up of the new interactive and participatory practices of social and mobile communication.


Skype Chat with the Direction
Please write to SDDE Director and Coordinator to book your place and arrange your time slot.
Andreina Mandelli, Director - Skype ID: Andreina.mandelli
Chiara Piancatelli, Coordinator - Skype ID: chiarapiancatelli

Program Agenda

4-day equivalent (16 online sessions): from 24 October to 2 December 2019

I module (8 asynchronous sessions): from 24 October to 6 November 
II module (8 synchronous sessions: webinars): from 7 November to 2 December

  • 7/11 from 6:30 pm to 8 pm CEST
  • 18/11 from 6:30 pm to 8 pm CEST
  • 19/11 from 6:30 pm to 8 pm CEST
  • 21/11 from 6:30 pm to 8 pm CEST
  • 25/11 from 6:30 pm to 8 pm CEST
  • 26/11 from 6:30 pm to 8 pm CEST
  • 28/11 from 6:30 pm to 8 pm CEST
  • 2/12 from 6:30 pm to 8 pm CEST
What you'll be working on
What you'll be working on
  • Major trends in digital technology and communication
  • Digital communication with big data and AI in digital transformation
  • Branding in social mobile times
  • Digital strategy and planning
  • Digital and social intelligence in times of big data
  • Brand narrative and transmedia storytelling with social mobile communication
  • Managing digital experiences in the brand augmented journey
  • Trends in digital advertising
  • Mixed reality and omnichannel
  • Reputation and crisis management in social media
  • Evaluations and metrics



Download the brochure and learn more about the program



Who is it for

This program is designed for managers in the area of marketing and corporate communication, and other professionals who need to address the challenge of the new digital communication and social media.


"Changes in digital communication for marketing and PR are so fast that uncertainty and confusion often damage the ability of the companies to leverage the great potential of the new technologies in this field. Communication has become the strategic core competence for companies that want to win the challenges of digital transformation."

Go to the CV

Andreina Mandelli

Related Programs

How to register
Request information



Enrollment requests are reviewed on a rolling basis, those received after the final deadline may not be accepted.

At the end of the inititative, each participant will receive a certificate of attendance



Bocconi Alumni are entitled to a range of benefits and services, including special reductions on the Open Programs' participation fee. To take advantage of the discount,  please, enter your Alumnus/a status in the notes when registering for one of the programs. For more details, please contact:
The two offers are not cumulative.


Standard working hours are from 9:00 am to 5:30 pm (CET)



All those who have taken part in the School's training programs become members, free of charge and with no expiration date, of the #MINE Community.

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For further information and orientation: