€ 2,500
Price (+ VAT)
Calendar: Oct 25, 2021 - Dec 3, 2021 (5 Days)

Your opportunity


Managers in all industries deal with both opportunities and problems of digital transformation and and its implications in communicating. In this program we offer you a close-up of the new interactive and participatory practices of social and mobile communication.


Skype Chat with the Direction
Please write to the Director and Coordinator to book your place and arrange your time slot.
Andreina Mandelli, Co-Director - Skype ID: Andreina.mandelli
Chiara Piancatelli, Co-Director - Skype ID: chiarapiancatelli

Program Agenda
25/10 - 3/12


5-day equivalent (20 online sessions for a total of 40 hours): from 25 October to 3 December 2021

I module (6 asynchronous sessions in DL*): from 25 October to 8 November
II module (8 synchronous sessions: Live Webinars + 4 asynchronous sessions in DL*): from
9 to 25 November

Live webinars will take place between 6 and 7.30 pm on the following dates:

  • 09/11
  • 10/11
  • 11/11
  • 16/11
  • 17/11
  • 18/11
  • 23/11
  • 25/11

III module (2 asynchronous sessions in DL*): from 26 November to 3 December


*Distance learning (DL) identifies an individual independent activity: it refers to an asynchronous learning mode that provides access to training sessions, business cases and materials on an e-learning platform. The expected average commitment for each DL session is 2 hours; participants will be able to organize their schedule themselves based on their own availability, but must stay within the specified time frame


What you'll be working on
What you'll be working on
  • Major trends in digital technology and communication
  • Digital communication with big data and AI in digital transformation
  • Branding in social mobile times
  • Digital strategy and planning
  • Digital and social intelligence in times of big data
  • Brand narrative and transmedia storytelling with social mobile communication
  • Managing digital experiences in the brand augmented journey
  • Trends in digital advertising
  • Mixed reality and omnichannel
  • Reputation and crisis management in social media
  • Evaluations and metrics



Download the brochure and learn more about the program



Who is it for

This program is designed for managers in the area of marketing and corporate communication, and other professionals who need to address the challenge of the new digital communication and social media.


#HotTopics "New Communication for Digital Transformation" with Andreina Mandelli


"Changes in digital communication for marketing and PR are so fast that uncertainty and confusion often damage the ability of the companies to leverage the great potential of the new technologies in this field. Communication has become the strategic core competence for companies that want to win the challenges of digital transformation."

Go to CV

Andreina Mandelli

"What is the secret to design an engaging dialogue between company and customer?" "Knowing your customers."
You must be able to understand what consumers need and want, what they do and how they feel at each touchpoint of their customer journey. Only then will you be able to learn, identify problems and value gaps, and find opportunities for new value creation.


Go to CV

Chiara Piancatelli
Learn More
Request information



The final deadline for enrollment is 5 October 2021. Enrollment requests are reviewed on a rolling basis, those received after the final deadline may not be accepted.

At the end of the inititative, each participant will receive a certificate of attendance.


A 10% reduction on the program fee is offered to applications sent in by 26 August 2021.



The technical requirements to access the platform are:  MAC, Windows, or Linux PC with internet connection (ADSL, Wi-Fi)


Compatible Browsers:

  • IE10+
  • Firefox
  • Chrome
  • Safari


Mobile Device with an internet connection (preferably Wi-Fi):

  • IOS7+
  • Android 4.X


Special Payment Terms


Women Are Good For Business


To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them, until 8th March 2021, a 20% reduction on the participation fee for all Executive Programs.

This reduction only applies to Programs beginning in the above mentioned period, and cannot be combined with other promotional offers.



Bocconi Alumni

Bocconi Alumni are entitled to a 30% reduction on the participation fee. To take advantage of the discount, please enter your Alum status when registering by indicating “ALUMNI 30” in the notes. Remember that without this indication, the discount will not be applicable.

Learn more



All those who have taken part in the School's training programs become members, free of charge and with no expiration date, of the #MINE Community.

Learn more



For further information and orientation

Related Articles

Attracting talented salespeople: the case of the Millennials
Required time 6 min
When marketing drives the stock market
Required time 9.34
Vitale Barberis Canonico: Tailor-made Ingredient Branding
Required time 5 min