€ 3,000
Price (+ VAT)
Calendar: May 18, 2021 - May 28, 2021 (3,5 Days)

The Opportunity 

By paraphrasing and reversing a famous quote from Mr Einstein, we suggest that strategic insanity today is doing the same things over and over again and expecting the same results. Starting from this provocation, the goal of our course is to stimulate business and marketing executives to rethink their market strategies and their revenue models by sharing our customer-based framework and by exposing the participants to a large number of cases, incidents, and examples.


Skype Chat with the Director
Please write to Director Alessandro Arbore to book your place and arrange your time slot.

Program Agenda
3 days
4 hours

3,5 days (3 days face-to-face + 4 hours in Distance Learning):

Face-to-Face: 18-20 May 2021

Distance Learning: 4 hours from 24 to 28 May 2021

What you'll be working on
What you'll be working on
  • Managing competitive dynamics in a hyper-connected world;
  • Exploring freemium strategies for your customers;
  • Exploring platform-based strategies;
  • Exploring multi-source revenue strategies;
  • Playing imitation and leapfrogging strategies;
  • Playing defensive strategies and counterattack;
  • Disciplining creativity for market creation and market regeneration.

Download the brochure and learn more about the program



Who it is for

The course is designed for managers with marketing, commercial, or business development responsibilities, like Business Unit Directors, Chief Marketing Officers, Senior Marketing Managers, Senior Business Development Managers, or Commercial Directors.

What Participants say about us

In two words amazing and inspiring…. beyond my expectations, which indeed were very high. It has been a full immersion, providing me with a deeper understanding of my markets and how my competition is playing and giving me tools to set new strategies. Nice interaction within the group and outstanding inputs from Alessandro and Gabriele. Highly recommended.


#HoTopics – The real role of network effects in strategic competition with Alessandro Arbore

#HotTopics - From selling Products to Value Ecosystems
with Alessandro Arbore

"From selling Products to Value Ecosystems". A chat with Alessandro Arbore | SDA Bocconi School of Management.

"Proactive change has been widely recognized as the long-term orientation of successful companies. Still, it is important to remember that every revolution brings with it new opportunities as well as new risks: an executive must know when and where the time is right to start a revolution, or to join someone else’s, or to keep the peace."


"More than twenty years ago, Richard D’Aveni introduced the expression ‘hyper-competition’ to describe the vibrant and turbulent scenarios emerging during the 90s. Then the digital revolution arrived, and it dramatically amplified all those trends. We are now in the 20s and our hyper-competitive world has become a hyper-connected world too. The core principles of competition shall still be mastered, while new principles must be learned.”   


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Alessandro Arbore
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The final deadline for enrollment is 28 April 2021. Enrollment requests are reviewed on a rolling basis, those received after the final deadline may not be accepted.

A 10% reduction on the program fee is offered to applications sent in by 19 March 2021.


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At the end of the program a participation certificate will be issued to the participants (minimun required frequency: 80% of training hours).


Special Payment Terms

Women Are Good For Business and We Need More


To foster women’s education in management and contribute to their professional development, SDA Bocconi School of Management offers them, until 8 March 2022, a 20% reduction on the participation fee for all Executive Open Programs, including Online On Demand. This reduction cannot be combined with other promotional offers.

Bocconi Alumni are entitled to a 30% reduction on participation fees. To take advantage of the discount, please enter your Alumnus status when registering by indicating “ALUMNI30” in the notes section. Remember that without this indication, the discount will not be applicable.
Moreover, 2021 marks the 50th anniversary of SDA Bocconi School of Management. To celebrate this important milestone, we are pleased to offer a gift to our former students: each Alumnus can attend an Executive Open Program for free when a colleague or friend enrolls for the same Program.

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The two offers are not cumulative.



All those who have taken part in the School's training programs become members, free of charge and with no expiration date, of the #MINE Community.

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For further information and orientation

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