CUSTOMER-BASED STRATEGIES AND NEW REVENUE MODELS

Milano
Location
English
Language
Blended Program
Format
€ 3.000
Price (+VAT)
Calendar: May 19, 2020 - Jun 5, 2020 (3,5 Days)

The Opportunity 

By paraphrasing and reversing a famous quote from Mr Einstein, we suggest that strategic insanity today is doing the same things over and over again and expecting the same results. Starting from this provocation, the goal of our course is to stimulate business and marketing executives to rethink their market strategies and their revenue models by sharing our customer-based framework and by exposing the participants to a large number of cases, incidents, and examples.

 

Skype Chat with the Director
Please write to Director Alessandro Arbore to book your place and arrange your time slot.
 

Program Agenda
on
campus
19/05 - 21/05
off
campus
22/05 - 5/06
3 days
ON CAMPUS
4 hours
OFF CAMPUS

3,5 days (3 days face-to-face + 4 hours in Distance Learning):


Face-to-Face: 19-21 May 2020

Distance Learning: 4 hours from 22 May to 5 June 2020

What you'll be working on
What you'll be working on
  • Managing competitive dynamics in a hyper-connected world;
  • Exploring freemium strategies for your customers;
  • Exploring platform-based strategies;
  • Exploring multi-source revenue strategies;
  • Playing imitation and leapfrogging strategies;
  • Playing defensive strategies and counterattack;
  • Disciplining creativity for market creation and market regeneration.


Download the brochure and learn more about the program

 

 

Who it is for

The course is designed for managers with marketing, commercial, or business development responsibilities, like Business Unit Directors, Chief Marketing Officers, Senior Marketing Managers, Senior Business Development Managers, or Commercial Directors.

 


#HotTopics - From selling Products to Value Ecosystems
with Alessandro Arbore

"From selling Products to Value Ecosystems". A chat with Alessandro Arbore | SDA Bocconi School of Management.
 

"Proactive change has been widely recognized as the long-term orientation of successful companies. Still, it is important to remember that every revolution brings with it new opportunities as well as new risks: an executive must know when and where the time is right to start a revolution, or to join someone else’s, or to keep the peace."

 

"More than twenty years ago, Richard D’Aveni introduced the expression ‘hyper-competition’ to describe the vibrant and turbulent scenarios emerging during the 90s. Then the digital revolution arrived, and it dramatically amplified all those trends. We are now in the 20s and our hyper-competitive world has become a hyper-connected world too. The core principles of competition shall still be mastered, while new principles must be learned.”   

 

Go to the CV

Alessandro Arbore
Director
How to register
Request information

 

 

The final deadline for enrollment is 29 April 2020.  Enrollment requests are reviewed on a rolling basis, those received after the final deadline may not be accepted.

A 10% reduction on the program fee is offered to applications sent in by 20 March 2020.


At the end of the programme a participation certificate will be issued to the participants (minimun required frequency: 80% of training hours).

 

Special Payment Terms 

 

Women Are Good For Business and We Need More

 

The value of women within companies is indisputable which is why SDA Bocconi School of Management offers all women who wish to strengthen their managerial skills a 20% discount on the participation fee for Executive Open Programs, including Online and on Demand. This offer is valid until 8 March 2021

Bocconi Alumni are entitled to a range of benefits and services, including special reductions on the Open Programs' participation fee. To take advantage of the discount,  please, enter your Alumnus/a status in the notes when registering for one of the programs. For more details, please contact: daniela.miglioli@sdabocconi.it

Learn more

 
The two offers are not cumulative.  
 
 
Standard working hours are from 9:00 am to 5:30 pm (CET)
 
 
 

#MINE

All those who have taken part in the School's training programs become members, free of charge and with no expiration date, of the #MINE Community.

Learn more

 

For further information and orientation: