€ 3,000
Price (+ VAT)
Calendar: Nov 17, 2020 - Dec 9, 2020 (3,5 Days)

The Opportunity 

By paraphrasing and reversing a famous quote from Mr Einstein, we suggest that strategic insanity today is doing the same things over and over again and expecting the same results. Starting from this provocation, the goal of our course is to stimulate business and marketing executives to rethink their market strategies and their revenue models by sharing our customer-based framework and by exposing the participants to a large number of cases, incidents, and examples.


Skype Chat with the Director
Please write to Director Alessandro Arbore to book your place and arrange your time slot.

Program Agenda
20/11 - 9/12
3 days
4 hours

3,5 days (3 days face-to-face + 4 hours in Distance Learning):

Face-to-Face: 17-19 November 2020

Distance Learning: 4 hours from 20 November to 9 December 2020

What you'll be working on
What you'll be working on
  • Managing competitive dynamics in a hyper-connected world;
  • Exploring freemium strategies for your customers;
  • Exploring platform-based strategies;
  • Exploring multi-source revenue strategies;
  • Playing imitation and leapfrogging strategies;
  • Playing defensive strategies and counterattack;
  • Disciplining creativity for market creation and market regeneration.

Download the brochure and learn more about the program



Who it is for

The course is designed for managers with marketing, commercial, or business development responsibilities, like Business Unit Directors, Chief Marketing Officers, Senior Marketing Managers, Senior Business Development Managers, or Commercial Directors.


#HotTopics - From selling Products to Value Ecosystems
with Alessandro Arbore

"From selling Products to Value Ecosystems". A chat with Alessandro Arbore | SDA Bocconi School of Management.

"Proactive change has been widely recognized as the long-term orientation of successful companies. Still, it is important to remember that every revolution brings with it new opportunities as well as new risks: an executive must know when and where the time is right to start a revolution, or to join someone else’s, or to keep the peace."


"More than twenty years ago, Richard D’Aveni introduced the expression ‘hyper-competition’ to describe the vibrant and turbulent scenarios emerging during the 90s. Then the digital revolution arrived, and it dramatically amplified all those trends. We are now in the 20s and our hyper-competitive world has become a hyper-connected world too. The core principles of competition shall still be mastered, while new principles must be learned.”   


Go to CV

Alessandro Arbore
Learn More

The final deadline for enrollment is 28th October 2020.  Enrollment requests are reviewed on a rolling basis, those received after the final deadline may not be accepted.


Discover the safety standards of our new headquarters


At the end of the programme a participation certificate will be issued to the participants (minimun required frequency: 80% of training hours).


Special Payment Terms 


Women Are Good For Business


To foster and contribute to women’s professional development, SDA Bocconi School of Management offers them, until 8th March 2021, a 20% reduction on the participation fee for all Executive Programs.

This reduction only applies to Programs beginning in the above mentioned period, and cannot be combined with other promotional offers.




Bocconi Alumni are entitled to a 30% reduction on the participation fee. To take advantage of the discount, please enter your Alum status when registering by indicating “ALUMNI 30” in the notes. Remember that without this indication, the discount will not be applicable.

Learn more

The two offers are not cumulative.  
Standard working hours are from 9:00 am to 5:30 pm (CET)


All those who have taken part in the School's training programs become members, free of charge and with no expiration date, of the #MINE Community.

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