€ 2,500
Price (+VAT)
Calendar: Sep 23, 2019 - Oct 16, 2019 (3 days)

Your opportunity


Today, we all leave digital footprints of our behavior. This huge mass of data and the artificial intelligence (AI) algorithms are the new strategic resources to create value for businesses and individuals. Through these you can customize your marketing offers, brand content, and interactions with social media, and even develop new tailored products. As an advertiser, you can optimize your ad investment. As a retailer, you can design more effective omnichannel experiences. But to do all this you need to be able to apply new marketing principles and methods.


Skype Chat with the Direction
Please write to the Program Director and Coordinator to book your place and arrange your time slot.
Andreina Mandelli, Director - Skype ID: Andreina.mandelli
Chiara Piancatelli, Coordinator - Skype ID: chiarapiancatelli

Program Agenda

3-day equivalent (12 online sessions):


I module (6 asynchronous sessions): from 23 September to 6 October 2019

II module (6 synchronous sessions: webinars): from 7 to 16 October 2019

  • 7/10 from 6:30 pm to 8 pm CEST
  • 8/10 from 6:30 pm to 8 pm CEST
  • 9/10 from 6:30 pm to 8 pm CEST
  • 14/10 from 6:30 pm to 8 pm CEST
  • 15/10 from 6:30 pm to 8 pm CEST
  • 16/10 from 6:30 pm to 8 pm CEST
What you’ll be working on
What you’ll be working on


  • Big data and AI trends
  • Machine learning, deep learning, and the power of predictive approaches
  • The integration of big and small data in market research
  • A/B testing and the adaptive approach to planning
  • Big data analytics
  • Hyperpersonalization and the new augmented and adjusted offer
  • Data-driven experience management
  • Content automation
  • Programmatic advertising
  • Natural language processing, conversational automation and automated customer service
  • Examples and cases from different industries
  • The new marketing competencies



Download the brochure and learn more about the program

Who it is for


This program is designed for:

  • Marketing and communication managers
  • Other managers involved in digital transformation processea



"#Artificialintelligence and #Bigdata are the key words behind all cultural, scientific and technological progress. Big Data & AI change our way of doing business and make it possible to analyze and interpret data on a large scale and allow machines to self-regulate and learn according to the feedback received. This is what will increasingly make the difference in individual, social and institutional learning processes in the business world".

Go to the CV

Andreina Mandelli

Related Programs

How to register
Request information


Enrollment requests are reviewed on a rolling basis, those received after the final deadline may not be accepted.


At the end of the inititative, each participant will receive a certificate of attendance.
Bocconi Alumni are entitled to a range of benefits and services, including special reductions on the Open Programs' participation fee. To take advantage of the discount,  please, enter your Alumnus/a status in the notes when registering for one of the programs. For more details, please contact:
Special offers are not cumulative.




Standard working hours are from 9:00 am to 5:30 pm (CET)





All those who have taken part in the School's training programs become members, free of charge and with no expiration date, of the #MINE Community.

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For further information and orientation: