Today, we all leave digital footprints of our behavior. This huge mass of data and the artificial intelligence (AI) algorithms are the new strategic resources to create value for businesses and individuals. Through these you can customize your marketing offers, brand content, and interactions with social media, and even develop new tailored products. As an advertiser, you can optimize your ad investment. As a retailer, you can design more effective omnichannel experiences. But to do all this you need to be able to apply new marketing principles and methods.
3-day equivalent (12 online sessions):
I module (6 asynchronous sessions): from 23 September to 6 October 2019
II module (6 synchronous sessions: webinars): from 7 to 16 October 2019
Who it is for
This program is designed for:
"#Artificialintelligence and #Bigdata are the key words behind all cultural, scientific and technological progress. Big Data & AI change our way of doing business and make it possible to analyze and interpret data on a large scale and allow machines to self-regulate and learn according to the feedback received. This is what will increasingly make the difference in individual, social and institutional learning processes in the business world".
Enrollment requests are reviewed on a rolling basis, those received after the final deadline may not be accepted.
Standard working hours are from 9:00 am to 5:30 pm (CET)
For further information and orientation: