€ 2,500
Price (+VAT)
First edition: Oct 14, 2019 - Nov 6, 2019 (3 Days)

Today, we all leave digital footprints of our behavior. This huge mass of data and the artificial intelligence (AI) algorithms are the new strategic resources to create value for businesses and individuals. Through these you can customize your marketing offers, brand content, and interactions with social media, and even develop new tailored products. As an advertiser, you can optimize your ad investment. As a retailer, you can design more effective omnichannel experiences. But to do all this you need to be able to apply new marketing principles and methods.

Your Agenda
14/10 - 3/11

3 days (12 online sessions equivalent)


  • I module (6 asynchronous sessions): from 14 to 25 October 2019
  • II module (6 synchronous sessions): on the 28-29-30 October and 4-5-6 November 2019
What you’ll be working on:
What you’ll be working on:


  • Big data and AI trends
  • Machine learning, deep learning, and the power of predictive approaches
  • The integration of big and small data in market research
  • A/B testing and the adaptive approach to planning
  • Big data analytics
  • Hyperpersonalization and the new augmented and adjusted offer
  • Data-driven experience management
  • Content automation
  • Programmatic advertising
  • Natural language processing, conversational automation and automated customer service
  • Examples and cases from different industries
  • The new marketing competencies


Who it is for


This program is designed for:

  • Marketing and communication managers
  • Other managers involved in digital transformation processes

Related Programs

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The final deadline for enrollment is 24 September 2019.  Enrollment requests are reviewed on a rolling basis, those received after the final deadline may not be accepted.

At the end of the inititative, each participant will receive a certificate of attendance.

A 10% reduction on the program fee is offered to applications sent in by 15th August 2019.


Bocconi Alumni can benefit from a 10% reduction on the application fee. 
In order to benefit from this discount, please write down “ALUMNI10” in the text box labelled “note” on the payment page of the online application. Failure to include this does not guarantee your eligibility for the special payment term.

The two offers are not cumulative.



Standard working hours are from 9:00 am to 5:30 pm (CET)





All those who have taken part in the School's training programs become members, free of charge and with no expiration date, of the #MINE Community.

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