#BigData #technologies are not new anymore; this is the new normal in marketing. We use AI (machine learning and deep learning) to analyze data and support marketing decisions. Companies are able to anticipate what consumers will do and their expectations through predictive analytics.
#Artificial intelligence & #Advanced Analytics: What are the new challenges?
At the beginning the problem was to understand the advantages of using these technologies. Today we need to understand how to use them in the best way. We need new competencies and only if technology speaks with marketing and viceversa, Big Data & AI will become a great resource for value generation.