The EMILUX Signature: the Luxury Market in California

Join us for a unique opportunity to explore the evolving landscape of luxury through one of its most dynamic and forward-looking markets. In this session, Michael Nyman, EMiLUX guest speaker and global industry expert, will be in conversation with Valentina Mardegan (Guidance & Recruitment Team), sharing his perspective on the luxury ecosystem in California.

Often associated with innovation, creativity, and cultural transformation, California offers a distinctive lens on how luxury is evolving today. Through Nyman’s insights, participants will understand how this market has developed over time, what sets it apart from more traditional hubs, and why it plays a key role in shaping global trends.

From Los Angeles to Silicon Valley, this ecosystem brings together industries, technologies, and new consumer behaviors. The session will explore how emerging dynamics—particularly in innovation and digital evolution—are influencing the future of luxury, and why exposure to this environment is a defining element of the EMiLUX experience.

Drawing on his role within the program, Michael Nyman will also reflect on the value of engaging directly with industry experts during the EMiLUX California module, highlighting what makes this immersive experience unique.

Join us to discover how EMiLUX connects its students with leading voices in the industry and offers first-hand access to the markets shaping the future of luxury.

Want to know more?
Prospective candidates are welcome to reach out to Valentina at valentina.mardegan@sdabocconi.it for more information about this event and the EMiLUX program.