28mag2026

Scalare l'inclusione sociale attraverso lo sport: social franchising e il caso RunChallenge

Sustainability, diversity and inclusion
run
Start28 maggio 2026
Time10:00 - 13:00 - Europe/Rome
LanguageItalian
Milano Via Sarfatti, 10

How can sport become a driver of social inclusion that scales across diverse contexts while preserving its identity and effectiveness?

This event presents the findings of a research project on social franchising as a model to scale high-impact social initiatives.

Building on the case of RunChallenge  (an inclusive sports initiative promoted by PlayMore!),  the event explores the organizational, relational, and strategic levers that enable successful initiatives to be replicated and adapted across different local contexts.

It will also highlight key opportunities, potential challenges, and the critical role of partnerships in supporting both the diffusion and long-term sustainability of impact.