Scalare l'inclusione sociale attraverso lo sport: social franchising e il caso RunChallenge

How can sport become a driver of social inclusion that scales across diverse contexts while preserving its identity and effectiveness?

This event presents the findings of a research project on social franchising as a model to scale high-impact social initiatives.

Building on the case of RunChallenge  (an inclusive sports initiative promoted by PlayMore!),  the event explores the organizational, relational, and strategic levers that enable successful initiatives to be replicated and adapted across different local contexts.

It will also highlight key opportunities, potential challenges, and the critical role of partnerships in supporting both the diffusion and long-term sustainability of impact.