Relazioni istituzionali e corporate communication: sinergia o conflitto?

In today’s environment, Corporate Affairs requires an integrated approach to managing institutional relations and corporate communication—complementary levers of a company’s non-market strategy. However, such coordination does not happen organically: it depends on clearly defined organizational models, structured processes, and genuine alignment around shared objectives.

In practice, these two functions often operate within a delicate balance, where synergies and tensions coexist. Misalignment in priorities, language, and stakeholder management can undermine the effectiveness of initiatives and weaken overall strategic coherence.

This event, organized from Network PARI, Public Affairs e relazioni istituzionali, examines the drivers behind these dynamics and the most effective ways to address them, drawing on organizational models, operational tools, and real-world cases. The goal is to understand when integration becomes a true competitive advantage—and when, instead, it introduces critical challenges.

Integration between institutional relations and corporate communication is therefore not a natural condition, but a strategic choice: when deliberately designed, it enhances impact and credibility; otherwise, it risks becoming a source of inefficiency.

Participation is free upon online registration.