Mito o realtà? L'Intelligenza Artificiale nelle vendite in Italia

How can Artificial Intelligence (AI) be integrated into sales processes and the management of commercial organizations?

During the event titled “Mito o realtà? L'Intelligenza Artificiale nelle vendite in Italia”, which will take place on March 30 at 5:45 pm at SDA Bocconi, Via Sarfatti 10, the Commercial Excellence Lab will present the findings of a research study conducted on a sample of 223 Italian companies.

The study provides a snapshot of the current state of AI adoption across 22 customer and salesforce management processes, examining three critical variables for each process: the AI adoption rate, the level of satisfaction with its use, and its strategic importance.