Marketing Reset: Intelligenza Artificiale, strategie di crescita, valore e competenze

How are marketing strategies evolving in the age of Artificial Intelligence? From brand management to customer journey personalization, from the evolution of skills to investment decisions, and from content creation to measuring the value generated, AI is redefining the role of marketing and the way companies make decisions.

Bringing together CMOs and business leaders on one side, and agencies, consulting firms, and technology providers on the other, the event will offer complementary perspectives on the major transformations shaping the marketing function. It will provide an opportunity to explore real-world case studies, share experiences, and reflect on the opportunities and challenges that Artificial Intelligence presents for the marketing of today and tomorrow.

The event will be held in Italian.