Live SDA Bocconi's EMMS Experience: Rome

Are you interested in Marketing & Sales topics? Curious to experience the Executive Master in Marketing and Sales from the inside?
This online class is the perfect opportunity to explore how cutting-edge marketing thinking comes to life.

Understanding consumers at a deep level is at the core of meaningful innovation — and this session will show why.

Through the lens of the OpenIDEO case, we will explore how empathy-driven design and community co-creation help organizations generate ideas that truly respond to real user needs. Participants will dive into the techniques behind gathering and interpreting customer insights, and see how these insights can be transformed into concrete opportunities for innovation.

This session is also an opportunity to discover how EMMS equips its participants with the mindset, methods, and collaborative skills needed to turn creative intuition into actionable solutions.

Open to anyone curious to understand how consumer insight fuels ideation — and how strategic creativity can go far beyond traditional marketing approaches.