Let’s Master the Future: insights on our MBAs and Specialized Masters

Join us for an insightful evening of discussion and discovery, exploring how Artificial Intelligence is transforming the world of marketing — and how SDA Bocconi School of Management continuously evolves its programs to respond to a rapidly changing business landscape.

As markets are reshaped by technological acceleration, SDA Bocconi remains committed to translating these transformations into cutting-edge curricula and learning experiences that prepare leaders not just to adapt, but to anticipate and guide change.

At the heart of the evening is the lecture of Professor Maria Cristina Cito “Who Owns Value in the Age of AI? Marketing at a Strategic Crossroads.”
Artificial Intelligence is no longer just enhancing efficiency; it is redefining how value is created, delivered, and perceived. As algorithms predict behaviors, personalize offerings, and influence decisions in real time, marketing shifts from persuasion to prediction. Yet beyond technology lies a deeper strategic question: in an AI-driven environment, who truly owns value — and how can organizations balance innovation with trust, transparency, and human agency?

In direct response to these transitions, SDA Bocconi’s MBAs and Specialized Master programs are designed to develop leaders capable of operating effectively in evolving and highly competitive environments. During the event, participants will gain insight into how these programs combine rigorous managerial preparation with an international, human-centered perspective — equipping professionals to interpret complexity, make informed decisions, and lead confidently across industries.

Enriching the conversation, members of the SDA Bocconi Alumni Chapter in Athens will share their experiences, offering personal perspectives on the transformative impact of the School’s programs on both career trajectories and leadership mindset.