Lecture Hall Libreria Egea Viale Bligny, 22 Milano
"Whatās the weather like tomorrow?ā, āHelp me drive homeā, āWhy does the product I've just bought not work?ā, āBook a room for tomorrow in my favorite hotelāā¦ here are some of the requests consumers have for their NLP empowered virtual assistants or chatbots. Using NLP technologies marketers have also become able to analyze the meaning in textual social mediaĀ conversations for market research. Other AI instruments help companies increase precision and efficiency in their marketing decisions and processes.
Through research based knowledge and active experience we will try to answer the following questions:
#What are the main applications of NLP and AI technologies for marketing?
#What is the impact of such technologies on the value offered and extracted by companies in business?
#What are the main lessons regarding āWhat Worksā and the biggest challenges in Ai marketing, considering what we know about current business and market practices?
#What are the implications for marketing and brand management in markets?
This initiative is exclusive for #MINE members.