MAMA & Strategic Fundraising in the Arts

Feb 2021 13:30 - 14:30

This session focuses on three common mistakes and misconceptions in fundraising that hinder successful practices and positive performance by nonprofit arts organizations. While relying on the latest data about fundraising performance of US arts organizations to challenge stereotypes about what drives success, we propose three principles to avoid mistakes and improve fundraising management in arts institutions. Cultivating and upgrading single ticket-buyers and subscribers based on their values, inspiring donors, attracting talent, and investing in fundraising staff, all represent guidelines that can be useful to maximize efficiency, effectiveness, and growth.


Your opportunity to address some of these issues with expert faculty, while learning more about the SDA Bocconi Master in Arts Management and Administration (MAMA) and interacting with the Director, the Recruiting & Admissions Team and other members of the MAMA Community.



You will be able to ask questions, get live answers via a chat platform and discover if the MAMA fits your profile and interests.



26 February, 13:30– 14:30 (CET)


Keynote Speakers

Andrea Rurale, MAMA Director

Alex Turrini, Chair of MAMA International Academic Commitee



Francesca Roveda, Recruiting & Admissions Service


We look forward to welcoming you and introducing you to the SDA Bocconi world.

Keynote Speakers

Andrea Rurale
MAMA Director
Alex Turrini
Chair of MAMA International Academic Commitee


Francesca Roveda
Recruiting & Admissions Service

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