MAFED Class: Retail Merchandising

Jun 2019 08:30 - 10:00
Online Class

This is your chance to deeply connect with SDA Bocconi by attending online a real Master in Fashion, Experience & Design Management (MAFED) open class. We are providing this opportunity for candidates to further understand the SDA Bocconi MAFED Community and get a feeling for the real class atmosphere, teaching approaches and learning processes.

You will watch a live, full-length, uninterrupted MAFED session and then have any questions answered about the SDA Bocconi MAFED Program and Admissions process after the class by sending an email to

MAFED Class: "Retail Merchandising"
Brands are constantly increasing number of seasonal collections that are marketed via wholesale clients and own retail network. Product complexity and personality has to be balanced with cost efficiency and on time delivery. Management efforts have to be constantly focused on several different collections at different stages of their life cycle (design, production, wholesale, retail). In such an environment, the class is aimed to focus on merchandising challenges with specific reference to the retail business model.

11 June, 8:30-10:00 (CEST)

Keynote Speaker
Giorgio Brandazza, Strategy and Entrepreneurship Professor

We look forward to having you join this session and introducing you to the SDA Bocconi MAFED world.


Keynote Speaker

Giorgio Brandazza
Strategy and Entrepreneurship Professor

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