This is your chance to deeply connect with SDA Bocconi by attending online a real Executive Master in Luxury Management (EMiLUX)Â open class. We are providing this opportunity for candidates to further understand the SDA Bocconi EMiLUX Community and get a feeling for the real class atmosphere, teaching approaches and learning processes.
EMiLUX class: A brief insights on the Chinese Luxury consumers
Chinese consumers have been responsible for more than half of the global growth in luxury spending – but how much do we actually know about the different types of Chinese consumers? In this masterclass, we dive into the different Chinese consumer architypes to understand how they think and what they expect from luxury companies.
When
9 October, 14:00 - 15:00 (CEST)
Keynote Speaker
Laura Ru Yun Pan, Academic Fellow
You will watch a live, full-length, uninterrupted EMiLUX session and then have any questions answered.
We look forward to having you join this session and introducing you to the SDA Bocconi EMiLUX world.