Does it still make sense to talk about marketing as a separate and delimited discipline? Our experience in the field has taught us that marketing is becoming an increasingly multifaceted discipline interconnected with other corporate functions. It is certainly the case with sales, with whom we must develop a shared language and dynamic. The same happens with strategy, with IT and with the supply chain. To excel in this field means to develop new competences and test, update and sometimes reconsider those skills we already acquired. Choosing SDA Bocconi’s training means being aware of and accepting the great challenge of change.