Sport and Entertainment Knowledge Center
The Sports & Entertainment Ecosystem coordinates initiatives related to the world of sports, entertainment, and events, developing long-term relationships with main actors at international level.
Mission
The Sport and Entertainment Knowledge Center aims to support strategic decision makers through data analysis and managerial innovation. Knowledge is generated by combining different economic-managerial competencies and constantly engaging in new debates to analyse, compare and propose new social, cultural and economic models, creating bridges among industries.
The sports, entertainment and events systems have economic implications, but they also have social and cultural implications through their main assets: athletes, artists, events, fans, clubs, leagues, event organizers, entertainment and media companies and events facilities.
Knowledge Practices
The SEKC works on knowledge development according to the following categories and topics
Sport Organizations (Clubs, Leagues, Federations)
- Sport Economics
- Strategy & Business Models
- Ownership & Governance
- Social and Educational Performances
- Internationalization
- Fanbase and Community Engagement
- Branding
- Media Rights & Distribution
Athletes & Coaches
- Elite Athletes’ Performance
- Winning Mindset and Culture
- Academies & Talent Development
- Careers and Personal Branding
- Team-working and Leadership
- Global Skills and Cultural Agility
Events
- Events Economics
- Ideation & Planning
- Venues & Operations
- Media & Commercial Strategies
- Impacts & Legacy
- HRM and Volunteers
- Investments
Ecosystems
- Olympics and Paralympics
- Sports (football / soccer, basketball, golf, volleyball, tennis, motors, cricket)
- Entertainment (media productions, concerts and music festivals, cultural and territorial events, performing art events, awards ceremonies)
- Exhibitions (world expos, B2B / B2C / B2G major events)
E-Sports
- e-Sports ecosystems
- Athletes and Teams
- Value Creation Models
- Fanbase and Community Engagement
- Digital Challenges and Event Operations
Wellness
- Wellbeing and Performance
- Business Eco-system
- HR Policies, Welfare & Corporate Lifestyle Plans
- Digital Gym and Health Services
Our target partners
Being the dedicated unit at SDA Bocconi that coordinates training, research and dissemination, networking initiatives about Sports and Entertainment, the SEKC proposes itself as Educational Arm to add value to specific institutions and organizations.
The most important step towards creating the partnership is to identify a shared vision and common goals to be reached together.
Ideally, the entities whom the SEKC would partner with aim at:
- Innovating the economic, managerial and social dynamics that drive the international sports and entertainment systems
- Developing knowledge for future transformation in sports and entertainment industries
- Having an independent and privileged point of view at the international level
Activities
The SEKC, based on its expertise and experience developed through the years, may become your Educational Arm and support you in three main areas
Output
The SEKC produces and disseminates knowledge through its team of academics and professionals, covering different areas of expertise, which allows a comprehensive and in-depth perspective of the ecosystems and their actors. The SEKC also organizes and supports initiatives for the diffusion and development of knowledge.
People
The Sport and Entertainment Knowledge Center has a dedicated faculty able to carry out research, innovation and education with an international profile.
The team includes academics and professionals who have worked in the sports and entertainment worlds for several years, covering different areas of expertise, allowing for a comprehensive and in-depth perspective of the two ecosystems and their actors.
Partnerships and collaborations
Diploma Programmes in Sports & Major Events Management
International Business Academy
Executive Program in Football Management
