Channel & Retail Academy

When attending the Academy, participants get more than an international executive education. Indeed, the Academy seeks to bring about lasting managerial experience thanks, in part, to its network and research. Both senior and junior managers of manufacturing, service and distribution firms can come to the Academy to learn more about channel marketing and retail management.

The Academy includes three International executive programs:

• Go to Market. Boost your channel leadership
  Milano, 21-23 October 2015

  Adopting a strategic and international perspective, the program provides an in-depth assessment of the key issues involved in managing distribution channels. It focuses on innovative techniques and best practices in channel design and relationship management in all phases of the go to market process. Lecturers, guest speeches and practical case discussions are designed to maximize the level of interaction and opinion exchange with expert professors, guest speakers and among participants themselves.

• The Marketing in You. New frontiers for marketing and retail leaders
  Milano, 4-6 November 2015

  This program focuses on the most relevant current issues in the marketing and commercial world from the perspective of Senior Management. It is fruit of the cooperation between SDA Bocconi and ESADE Business School's Faculty and aims at providing food for thought for future leading marketers, by challenging conventional managerial marketing models.

• Retail Manager. Empower your role in the distribution channels
  Module 1: 5 days in face-to-face - Milano, 15-19 February 2016 
  Module 2:  distance learning (2 days equivalent), February – April 2016

  It focuses on the mechanisms, models, instruments, and essential innovations to provide an in-depth understanding of the development of a modern distribution business and how it needs to be managed. Participants will have a unique educational experience, acquiring a comprehensive array of skills to meet management challenges in retail companies, as well as in manufacturing and services companies involved in the development and management of distribution channels. Thanks to Consorzio Europa, a few enrollments will be available, for this program, at a reduced fee from 50% up to 100%, while they last.
  In collaboration with 'Accademia tecniche nuove'.

Retailing Observatory

For years, the Retailing Observatory has contributed to the generation and publication of cutting-edge, specialist knowhow through national and international studies and research projects.

It is a true driver of innovation and training for managers, businesses and organizations involved in managing distribution channels.

Research Papers

May 27, 2016 - Montreal, Canada
Sandro Castaldo, Director of the Channel & Retail Academy, presents the  Research Paper: “Privacy concerns and customers’ information sharing intentions, a multi-country comparison” at the international conference: “Entrepreneurship, the Internet, and Fraud: Managerial and Policy Implications”
Big Data give companies the chance to collect a huge amount of information about their users. At the same time, they involves new types of risk to privacy. This paper presents the results of a study aimed at testing a cross-country multidimensional scale on Privacy concern and verifying the conceptual relation between the privacy concerns dimensions and the customer willingness to share data.

Presentation Slides of the paper "How Store Attributes Impact Shoppers' Loyalty: Do Different National Cultures Follow The Same Loyalty Building Process?" by Monica Grosso and Sandro Castaldo.
This is the title of the project awarded best paper presented in the 18th Conference of the European Association for Education and Research in Commercial Distribution - Rennes July 1-3, 2015.

Marketing Community

Attending the Academy means having access to the network and experience of the Marketing Community. The Community gives its members the chance to systematically interact with world-renowned managers, instructors and other experts both online and through seminars and other evening events.

CRA Academy Virtual Community

All participants of the Channel and Retail Academy programs will have the chance to enter the Academy virtual community to share and discuss relevant issues on Retail Management worldwide.