Analyzing the sensory, emotional and performative responses to food consuption. The roles of consumer value-brand symbolism congruity and placebo mechanisms
Soscia Isabella isabella.soscia@sdabocconi.it
Integrating marketing's and sales' knowledge: the role of knowledge dimensions and knowledge integration mechanisms
Guenzi Paolo paolo.guenzi@sdabocconi.it
Misure di marketing esplicite ed implicite: proposta di ricerca per una nuova triangolazione metodologica
Alessandro Arbore alessandro.arbore@sdabocconi.it
Quantitative Asset Allocation: Implementing and Assessing Models for Portfolio Optimization with Higher Moments
Braga Debora Maria mariadebora.braga@sdabocconi.it
Cost-driven vs.value-driven supply chain competition: l'integrazione della CSR nei processi di gestione della filiera produttiva
Perrini Francesco francesco.perrini@sdabocconi.it
Identity and Conduct in Global Fashion: The Influence of Critical Audience Evaluation on Firms' Innovation Patterns
Cillo Paola paola.cillo@unibocconi.it
Give me power and I'll give you love: Consequences of customer empowerment in new product development
Prandelli Emanuela emanuela.prandelli@sdabocconi.it
